# Rum-Infused Tropical Sorbets Tipsy Scoop and Bacardí Collaborated on a Fruity Daiquiri Sorbet By Laura McQuarrie | Published 2024-08-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/daiquiri-sorbet References: [goldbelly](https://www.goldbelly.com/restaurants/tipsy-scoop/tipsyscopxbacardi)  To help adults beat the heat of summer with a refreshing treat, [Tipsy Scoop](https://www.trendhunter.com/trends/tipsy-scoop-100-coconuts) and Bacardí Rum teamed up to create an exclusive Bacardí Ocho Guava Daiquiri Sorbet flavor for Rum Month. The Bacardí Ocho Guava Daiquiri Sorbet builds on the smoothness of a beloved aged rum expression and its notes of dried fruits, spices and oaky vanilla with the tropical sweetness of guava. Like all Tipsy Scoop flavors, this one contains up to 5% ABV. This limited-edition sorbet is available throughout August at all Tipsy Scoop locations and can be ordered nationwide via [Goldbelly](https://www.trendhunter.com/trends/italian-frozen-pizza). During Rum Month, Bacardí will be opening the doors to Rum Rooms in New York City, providing an immersive setting for adults to try this spirits-infused sorbet treat. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 49% | Activity: 67% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Alcohol-infused Desserts:** Innovative combinations of alcohol and sweet treats offer novel flavor experiences and a unique adult indulgence. - **Limited-edition Collaborations:** Exclusive partnerships between brands can drive consumer interest and create buzz with their one-of-a-kind products. - **Immersive Brand Experiences:** Creating physical spaces where customers can experience products first-hand enhances brand loyalty and engagement. ### Who This Affects Most - **Food and Beverage:** The fusion of alcohol with traditional desserts represents a burgeoning niche within the industry. - **Alcoholic Beverages:** Collaborations between spirit manufacturers and food brands open new market possibilities and flavor profiles. - **Hospitality and Events:** Experiential marketing within the hospitality sector can heighten brand presence and offer memorable consumer interactions. ## Related on Trend Hunter - [Boozy Tropical Ice Creams](https://www.trendhunter.com/trends/tipsy-scoop-100-coconuts.md) - [Exclusive Tequila Sorbets](https://www.trendhunter.com/trends/watermelon-margarita-sorbet.md) - [Booze-Infused Frozen Desserts](https://www.trendhunter.com/trends/jaja-tequila.md) - [Boozy Margarita Ice Creams](https://www.trendhunter.com/trends/margarita-ice-creams.md) - [Alcohol-Infused Sorbets](https://www.trendhunter.com/trends/spiked-cocktail-sorbet.md) - [Boozy Cranberry Sorbets](https://www.trendhunter.com/trends/sparkling-ice-1.md) - [Cocktail-Inspired Ice Creams](https://www.trendhunter.com/trends/lost-borough-ice-cream.md) - [Boozy Blended Dessert Collabs](https://www.trendhunter.com/trends/serendipity-3-x-buzzbar.md) - [Boozy Blackened Ice Creams](https://www.trendhunter.com/trends/tipsy-scoop-kraken-ship-wrecked.md)