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# Florescent Yellow Sneakers
ROA's Daiquiri Mid Sneakers are Lightweight and Breathable for Summer

By Amy Duong | Published 2020-06-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/daiquiri-mid
References: [hypebeast](https://hypebeast.com/2020/6/roa-daiquiri-mid-sneakers-yellow-release) & [ln-cc](https://www.ln-cc.com/en/new/men/this-week/daiquiri-mid-sneakers-in-yellow-roa0140002yel.html?cgid=new-men-this-week#page=1&start=54)

[ROA](https://www.trendhunter.com/trends/roa-hiking) introduces the Daiquiri Mid sneaker model in a new colorway option as the latest addition to its Spring/Summer 2020 lineup. The Italian footwear brand prepares for the warmer seasons with a lightweight design, constructed to ensure breathability as well.

The colorway is captivating and bold as the uppers are adorned in a [bright yellow hue](https://www.trendhunter.com/trends/land-olakes-x-clove) throughout with a gray accent at the heel area. The top of the shoe features a form fitted sockliner that contrasts tonally against the [neon uppers](https://www.trendhunter.com/trends/hoka-speedgoat-2). The collars around the liner are seen alongside black ripstop pull tabs at the tongue and the heel which is accompanied by a drawcord lacing system around the forefoot area. Additional elements include the water-repelling mesh wave materials.

Image Credit: LN-CC

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 44% | Activity: 15% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Lightweight Sneakers:** There is an opportunity for brands to develop lightweight sneakers that prioritize breathability.
- **Bold Colorways:** Brands can explore the use of captivating and bold colorways, like fluorescent yellow, to differentiate their sneaker designs.
- **Drawcord Lacing System:** Innovations in lacing systems, such as drawcord lacing, can provide a secure and adjustable fit for sneakers.

### Where This Applies

- **Footwear Industry:** Brands in the footwear industry can take advantage of the trend towards lightweight and breathable sneakers.
- **Athletic Apparel Industry:** Within the athletic apparel industry, there is an opportunity to incorporate bold and vibrant colorways into shoe designs.
- **Sportswear Accessories Industry:** Companies in the sportswear accessories industry can explore innovations in lacing systems to enhance the functionality and aesthetics of sneakers.

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