# Custom Vitamin Subscription Services 'Vitafive' Ensures You Get the Daily Vitamins You Need By Michael Hemsworth | Published 2017-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/daily-vitamins References: [nutraingredients-usa](http://www.nutraingredients-usa.com/Manufacturers/Supplement-subscription-start-up-Vitafive-bets-on-gummies) & [vitafive](http://vitafive.com) The supplement and vitamin market is expanding but can be difficult to navigate, so 'Vitafive' is a subscription service that aims to provide consumers with daily vitamins tailored for them. Coming in delicious [gummy candy format](https://www.trendhunter.com/trends/sirio-xtragummies), the 'Vitafive' vitamins are [completely customized to your needs](https://www.trendhunter.com/trends/genetically-personalized-supplement) and come packed in individual serving with your name on them. This conveys a personal touch to the consumer to ensure that they know everything inside is just for them and their specific dietary and health needs. The 'Vitafive' [subscription service for daily vitamins](https://www.trendhunter.com/trends/smart-supplements) provides subscribers with 28 packs per delivery and sends out a fresh supply every four weeks. This cuts out the need to organize supplements or remember to place an order for more. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 60% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Customized Vitamin Subscriptions:** Opportunity to disrupt the supplement market by providing personalized vitamins in a convenient subscription format. - **Gummy Candy Vitamins:** Disruptive potential in the market by offering delicious gummy candy as a more enjoyable and appealing alternative to traditional pill-form vitamins. - **Personalized Health and Nutrition:** Innovation potential in the health and wellness industry by tailoring vitamins to individual dietary and health needs. ### Industries Being Reshaped - **Supplement Market:** Opportunity to disrupt the traditional supplement market by offering personalized vitamin subscriptions. - **Health and Wellness:** Innovative solutions in the health and wellness industry through personalized vitamin options. - **Subscription Services:** Disruptive potential in the subscription industry by offering customized vitamin subscriptions. ## Related on Trend Hunter - [Tailored Multi-Layer Gummies](https://www.trendhunter.com/trends/nutrient-gummy-stacks.md) - [Personalized Daily Supplements](https://www.trendhunter.com/trends/vyv.md) - [Synthetic-Free One Bite Multivitamins](https://www.trendhunter.com/trends/one-bite-multivitamins.md) - [Personalized Vitamin Prescriptions](https://www.trendhunter.com/trends/personalized-vitamins-1.md) - [Vegan Subscription Supplement Lines](https://www.trendhunter.com/trends/vegan-subscription-supplement.md) - [Candy-Style Vitamin Chews](https://www.trendhunter.com/trends/chewsy.md) - [Personalized Seven-Layer Gummies](https://www.trendhunter.com/trends/smart-gummies.md) - [Indulgent Multi-Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies.md) - [Adult-Targeted Gummy Supplements](https://www.trendhunter.com/trends/new-gummy-vitamins.md)