# Active Silk-Infused Hair Products Finesse Daily Renewal Shampoo & Conditioner Fights Summer Frizz By Grace Mahas | Published 2019-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/daily-renewal References: [brillcommunications](http://www.brillcommunications.ca/?25252) & [finessehaircare](https://www.finessehaircare.com/shampoos-conditioners/) With the summer heat and humidity upon us, many consumers are looking to fight summer frizz, and one way to ensure smooth and silky hair is Finesse's Daily Renewal shampoo and conditioner. When hair is lacking moisturize, it tends to seek out moisture from the humidity around it, giving you frizzy locks. Finesse's Daily Renewal shampoo and conditioner helps to ensure your hair gets the moisture it needs with its [replenishing and hydrating formula](https://www.trendhunter.com/trends/hydrating-leavein-hair-treatment). The products boast key ingredients such as active silk, soy, and keratin proteins that are able to deeply penetrate your hair's shaft and restore moisture to dry hair. Thanks to its unique and specially developed formula, you can put your [frizzy fears](https://www.trendhunter.com/trends/frizz-defense-smoothing-spray) to rest and enjoy the summer weather with [silky, smooth hair](https://www.trendhunter.com/trends/ultimate-smooth). ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 69% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Silk-infused Hair Products:** Opportunity for disruptive innovation in the hair care industry by incorporating silk and other proteins to provide deep moisture and fight frizz. - **Moisturizing Hair Products:** Opportunity for disruptive innovation in developing high-performance hair products that replenish moisture and hydrate the hair shaft. - **Frizz-fighting Hair Products:** Opportunity for disruptive innovation in creating innovative hair products that combat frizz, especially in humid conditions. ### Where This Applies - **Hair Care:** Opportunity for disruptive innovation in the hair care industry by incorporating silk and other proteins to provide deep moisture and combat frizz. - **Beauty and Personal Care:** Opportunity for disruptive innovation in the beauty and personal care industry by developing high-performance hair products that replenish moisture and fight frizz. - **Consumer Goods:** Opportunity for disruptive innovation in the consumer goods industry by creating innovative hair products that combat frizz, especially in humid conditions. ## Related on Trend Hunter - [Frizz Control Products](https://www.trendhunter.com/trends/sleek-shine-frizz-tamer.md) - [Smoothing Hair Care Duos](https://www.trendhunter.com/trends/frizz-control-shampoo-conditioner.md) - [Frizz Control Lotions](https://www.trendhunter.com/trends/anti-frizz-creme.md) - [Frizz-Reducing Hair Serums](https://www.trendhunter.com/trends/magic-serum.md) - [Summer Haircare Promotions](https://www.trendhunter.com/trends/kerastase-2.md) - [Clean Frizz Control Haircare](https://www.trendhunter.com/trends/noughty-frizz-magic.md) - [Frizz-Eliminating Hair Serums](https://www.trendhunter.com/trends/frizz-magic-serum.md) - [Ultra Smoothing Hair Lines](https://www.trendhunter.com/trends/ultimate-smooth.md) - [Modern Daily Hair Serums](https://www.trendhunter.com/trends/daily-hair-serum.md)