# Dual-Defense Suncare Collections IMAGE Skincare's DAILY PREVENTION Hydrates and Protects Skin By Laura McQuarrie | Published 2024-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/daily-prevention References: [youtube](https://www.youtube.com/watch?v=KcZkNe2SnEw&ab_channel=IMAGESkincare) & [imageskincare](https://imageskincare.com/collections/daily-prevention)  IMAGE [Skincare's](https://www.trendhunter.com/trends/heaven-skincare) patent-pending DAILY PREVENTION was introduced as the brand's most innovative product line to date and it shares six new sun care formulas powered by proprietary, patent-pending delivery technology. This lineup of sun protection products acknowledges that 90% of skin aging is caused by the sun yet only 11% of people wear sunscreen daily. This range of ultra-wearable products delivers more than just [daily protection](https://www.trendhunter.com/trends/protected-and-hydrated) and it shares comfortable, practical solutions for preparing, hydrating and repairing skin in a single step. DAILY PREVENTION features XOSM Technology to amplify the potency of antioxidants, and support effective delivery and penetration of Ectoin, micro-algae and [stabilized Vitamin C](https://www.trendhunter.com/trends/instanatural-vitamin-c). In the lineup, there are several moisturizers and a refreshing SPF 40 mist. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 47% | Activity: 47% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Enhanced-sun Protection:** Incorporating XOSM Technology and potent antioxidants for amplified skincare protection against sun damage. - **Multi-functional Skincare:** Offering practical, all-encompassing solutions that prepare, hydrate, and repair skin in a single product. - **Proprietary Delivery Technology:** Utilizing patent-pending delivery mechanisms to enhance the efficacy of key skincare ingredients. ### Where This Applies - **Cosmetics & Skincare Industry:** Opportunity to innovate by integrating advanced delivery technologies for enhanced sun protection and skincare benefits. - **Beauty Retail Industry:** Potential for disruption through offering multi-functional skincare products that cater to the growing demand for comprehensive skincare solutions. - **Biotechnology Industry:** Space for disruptive innovation by developing proprietary delivery systems to optimize the effectiveness of skincare ingredients. ## Related on Trend Hunter - [Advanced Sun Care Solutions](https://www.trendhunter.com/trends/advanced-sun-care.md) - [Active Ingredient Sunscreens](https://www.trendhunter.com/trends/solis-antiaging-defense.md) - [All-Day Sun Care Systems](https://www.trendhunter.com/trends/sonni.md) - [Daily Skin-Enriching SPFs](https://www.trendhunter.com/trends/heaven-skincare.md) - [Post-Medical Treatment Sunscreens](https://www.trendhunter.com/trends/daily-mineral-serum.md) - [All-in-One Reparative Sunscreens](https://www.trendhunter.com/trends/repair-sunscreen.md) - [Reef-Safe Mineral Sunscreens](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen.md) - [Advanced SPF-Enhanced Skincare Formulas](https://www.trendhunter.com/trends/spf-product.md) - [Sun-Protecting Skin Solutions](https://www.trendhunter.com/trends/sublime-cosmetics.md)