# Probiotic Pet Supplements Isle of Dogs' 'Daily Fix' is a Nutritional Probiotic Supplement By Laura McQuarrie | Published 2017-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/daily-fix References: [dog-milk](http://dog-milk.com/nourish-complete-grain-free-nutrition-from-isle-of-dogs/) & [iodogs](https://iodogs.com/collections/daily-fix) 'Daily Fix' is the name of a trio of products from [Isle of Dogs](https://www.trendhunter.com/trends/dirty-sartini) that is formulated to deliver nutritional probiotic supplements to dogs on a daily basis. The three products in the collection include a Joint Formula that is enriched with glucosamine and chondroitin, a Calming formula with valerian root and tryptophan and the Skin + Coat formula, which promotes healthy, shiny fur with omegas and biotin. Each of these formulas for [canine health](https://www.trendhunter.com/trends/canine-health) is packed with probiotics that support a pet's gastrointestinal health, as well as fish oil. Many health-conscious consumers are looking to enhance their personal health and wellness with probiotic supplements or probiotic-enriched snacks and beverages, and pet parents are also looking to care for the four-legged members of their household in the same way. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 25% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Probiotic Supplements for Pets:** Opportunity for developing and marketing probiotic supplements specifically designed for pets. - **Health and Wellness for Pets:** Disruptive innovation opportunity for creating new products and services that cater to the health and wellness needs of pets. - **Probiotic-enriched Pet Products:** Potential for developing probiotic-enhanced pet snacks, treats, and beverages to address the growing demand for healthier pet options. ### Who This Affects Most - **Pet Supplement Industry:** Opportunity for disruption by introducing probiotic-based supplements targeting specific health conditions in pets. - **Pet Health and Wellness Industry:** Opportunity for disruptive innovation in creating personalized health and wellness solutions for pets, including probiotic-focused products. - **Pet Food and Beverage Industry:** Potential for disruptive innovation by developing probiotic-infused pet food and beverage products to meet the increasing demand for healthier pet nutrition. ## Related on Trend Hunter - [Synbiotic Dog Supplements](https://www.trendhunter.com/trends/probiotic-for-dogs.md) - [All-in-One Dog Supplements](https://www.trendhunter.com/trends/the-daily-by-native-pet.md) - [Pet-Focused Supplement Lines](https://www.trendhunter.com/trends/probiotics-for-cats-and-dogs.md) - [All-Natural Dog Supplements](https://www.trendhunter.com/trends/natural-dog-supplements.md) - [Dog-Friendly Microbiome Supplements](https://www.trendhunter.com/trends/gutwell.md) - [Age-Specific Pet Probiotics](https://www.trendhunter.com/trends/chr-hansen.md) - [Gut-Friendly Dog Food Toppers](https://www.trendhunter.com/trends/daily-boost-toppers.md) - [Gut-Friendly Dog Supplement Chews](https://www.trendhunter.com/trends/supplement-chew.md) - [Mushroom-Based Dog Supplements](https://www.trendhunter.com/trends/daily-dawg-from-real-mushrooms.md)