# Beauty Rice Polish The Tatcha Rice Enzyme Powder Is Soft Enough For Daily Exfoliation By M | Published 2016-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/daily-exfoliation References: [shop.goop](http://shop.goop.com/collections/beauty/products/classic-rice-enzyme-powder) & [tatcha](https://www.tatcha.com/shop/rice-enzyme-powder-gp) Tatcha's Classic Rice Enzyme Powder is a daily exfoliation powder designed to allow consumers to have an extremely soft skincare product to buff away dead skin and rejuvenate its appearance. The product features a blend of Japanese [rice bran](https://www.trendhunter.com/trends/facial-cleansing-oils) that provides an ultra soft exfoliant that is free of radicals and gentle enough to use on a variety of skin types. The polish is packaged in a [loose dust format](https://www.trendhunter.com/trends/cleansing-facial-powder) that users can pour into the palm of their hand and add water to. This creates a paste that can then be applied directly to the skin and massaged into pores to buff. The rice is enhanced with [notes of green tea and papaya](https://www.trendhunter.com/trends/fruit-enzyme-scrub) to reduce irritations on even the most sensitive of skins. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 44% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Soft Skincare:** The trend of soft skincare products like the Tatcha Rice Enzyme Powder allows for gentle and effective daily exfoliation. - **Natural Exfoliants:** The use of natural exfoliants such as Japanese rice bran in skincare products provides a disruptive innovation opportunity for creating gentle and eco-friendly exfoliators. - **Powder-to-paste Products:** The rise of powder-to-paste skincare products allows for customizable application and easy travel-friendly options. ### Where This Applies - **Skincare:** The skincare industry can capitalize on the trend of soft skincare products by developing innovative exfoliation solutions using gentle ingredients. - **Natural Beauty:** The natural beauty industry can leverage the use of natural exfoliants like Japanese rice bran to create sustainable and skin-friendly products. - **Cosmetics Packaging:** The cosmetics packaging industry has an opportunity to create user-friendly packaging for powder-to-paste products, allowing for easy dispensing and storage. ## Related on Trend Hunter - [Rice-Based Skincare Lines](https://www.trendhunter.com/trends/rice-enzyme-brightening-cleansing-powder.md) - [Multi-Use Exfoliating Powders](https://www.trendhunter.com/trends/boscia-1.md) - [Multi-Functional Rice-Powered Facial Toners](https://www.trendhunter.com/trends/rice-toner.md) - [Mochi-Like Body Polishes](https://www.trendhunter.com/trends/supermochi-body-exfoliator.md) - [Powder-to-Foam Cleansers](https://www.trendhunter.com/trends/enzyme-cleansing-powder.md) - [Priming Matcha Cleansers](https://www.trendhunter.com/trends/matcha-cleanse.md) - [Revitalizing Active Microscrubs](https://www.trendhunter.com/trends/active-microscrub.md) - [Exfoliating Fruit Enzyme Scrubs](https://www.trendhunter.com/trends/fruit-enzyme-scrub.md) - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md)