# Algorithmic Dog Supplements Goodboy Offers a Personalized Approach to Daily Dog Supplements By Laura McQuarrie | Published 2020-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/daily-dog-supplements References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/13761-new-dog-supplement-brand-uses-algorithm-to-target-unique-health-needs) & [trygoodboy](https://trygoodboy.com/) Pet stores are commonly stocked with functional treats and supplements for the health of a dog's coat, joints, gut and teeth but [Goodboy](https://www.trendhunter.com/trends/goodboy-gravies) offers a different approach to [daily dog supplements](https://www.trendhunter.com/trends/daily-dog-supplement) with personalization and a direct-to-consumer site. Goodboy makes [functional pet treats](https://www.trendhunter.com/trends/functional-kibble-for-dogs) and solution-driven supplements that are designed to take the confusion out of choosing the right supplementation for a pet. As Stefan Lewinger, co-founder of Goodboy, describes: "We found that there were a lot of options when it came to self-care for people, but you’re kind of left on your own when it comes to your pet." Goodboy uses a quiz-based algorithm to collect data about a pet's age, breed, weight and more, so that a complete profile can be assembled based on a dog's unique needs. Image Credit: Goodboy ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 81% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Personalized Pet Supplements:** The trend of personalized pet supplements allows pet owners to provide targeted and tailored supplementation for their pets' specific needs. - **Direct-to-consumer Pet Products:** The rise of direct-to-consumer pet products provides a convenient and accessible way for pet owners to purchase supplements and treats for their pets. - **Algorithm-based Pet Health Solutions:** Algorithmic approaches to pet health solutions, like Goodboy's quiz-based algorithm, offer a data-driven way of determining the right supplements for individual pets. ### Where This Applies - **Pet Retail:** Pet retail stores can benefit from offering personalized pet supplements and expanding their direct-to-consumer offerings. - **Pet Health and Wellness:** The pet health and wellness industry can explore algorithm-based solutions to create personalized pet supplements and improve pet owners' decision-making processes. - **E-commerce:** The e-commerce industry can tap into the growing demand for direct-to-consumer pet products, such as personalized pet supplements, to attract and retain customers. ## Related on Trend Hunter - [Custom Puppy Food Diets](https://www.trendhunter.com/trends/goodwoofsg.md) - [Personalized Pet Nutrition](https://www.trendhunter.com/trends/feed-right.md) - [Data-Driven Dog Foods](https://www.trendhunter.com/trends/foodback-loop.md) - [All-Natural Dog Supplements](https://www.trendhunter.com/trends/natural-dog-supplements.md) - [Functional Dog Cookies](https://www.trendhunter.com/trends/magic-cookie.md) - [AI-Powered Pet Diets](https://www.trendhunter.com/trends/side-by-side-pet.md) - [All-in-One Dog Supplements](https://www.trendhunter.com/trends/the-daily-by-native-pet.md) - [Nutritious Dog Gummies](https://www.trendhunter.com/trends/gumpaws.md) - [Superfood-Infused Pet Supplements](https://www.trendhunter.com/trends/bundle-x-joy.md)