# Cooling Highlighter Sticks e.l.f. Cosmetics' Daily Dew Stick Instantly Refreshes the Complexion By Laura McQuarrie | Published 2022-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/daily-dew-stick References: [instagram](https://www.instagram.com/p/CX2K5EcpZpA/) & [elfcosmetics](https://www.elfcosmetics.com/daily-dew-stick/300201.html) e.l.f. [Cosmetics'](https://www.trendhunter.com/trends/mighty-shield) Daily Dew Stick is a new product from the affordable drugstore beauty brand that instantly creates a refreshed, radiant-looking glow with the benefits of skin-loving ingredients. Thanks to the cooling properties of the product, the Daily Dew Stick creates a refreshing sensation on contact. The [twist-up cooling beauty product](https://www.trendhunter.com/trends/cryo-plumping-stick) can be found in four blendable shades, each of which focuses on a different skincare benefit. While Cool Berry shares the many antioxidants in pomegranate extract, Acai Glow nourishes and soothes with aloe. Tangerine Kiss features tangerine oil and the Daily Dew Stick Iridescent taps into the anti-aging qualities of snow mushroom. These [highlighter sticks](https://www.trendhunter.com/trends/glowscreen-sunlighter-stick-spf-45) leave a sheer wash of shimmer, pearl or subtle color with formulas that are free from phthalates, parabens, sulfates and other questionable ingredients. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 68% | Activity: 82% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Cooling Beauty Products:** The trend of cooling beauty products presents opportunities for brands to incorporate refreshing ingredients and sensations into their products. - **Multi-functional Makeup:** The trend of multi-functional makeup allows brands to offer products that provide both cosmetic and skincare benefits, appealing to consumers who prioritize efficiency and convenience. - **Clean Beauty:** The trend of clean beauty encourages brands to use safe and non-toxic ingredients in their products, offering opportunities for brands to differentiate themselves from competitors and appeal to health-conscious consumers. ### Where This Applies - **Beauty and Wellness:** The beauty and wellness industry has opportunities to incorporate refreshing and nourishing ingredients into their products to meet the growing demand for clean and effective skincare. - **Cosmetics and Personal Care:** The cosmetics and personal care industry has opportunities to develop multi-functional products that not only enhance appearance, but also provide benefits for skin health. - **Drugstore Beauty Brands:** Drugstore beauty brands have opportunities to appeal to price-conscious consumers by offering high-quality, clean, and multi-functional products that rival those of luxury brands. ## Related on Trend Hunter - [Hydrating Cooling Primer Sticks](https://www.trendhunter.com/trends/cooling-primer-stick.md) - [Convenience-Focused Hydrating Serum Sticks](https://www.trendhunter.com/trends/hydrating-serum-stick.md) - [Shimmery Eyeshadow Sticks](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick.md) - [Cream Highlighter Sticks](https://www.trendhunter.com/trends/cream-highlighter-sticks.md) - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md) - [Swipe-On Protective Luminizers](https://www.trendhunter.com/trends/glowscreen-sunlighter-stick-spf-45.md) - [Melting Lip Balms](https://www.trendhunter.com/trends/melting-lip-balm.md) - [Cooling Plumping Sticks](https://www.trendhunter.com/trends/cryo-plumping-stick.md) - [Illuminating Soild Oil-Serums](https://www.trendhunter.com/trends/futuredew-solid.md)