# Sustainable Eye Brush Kits EcoTools' Daily Defined Eye Kit Includes Five Eye Brushes By Grace Mahas | Published 2019-12-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/daily-defined-eye-kit References: [ecotools](https://ecotools.com/daily-defined-eye-kit/p/1627) & [ecotools](https://ecotools.com/daily-defined-eye-kit/p/1627) Those in search of a fitting [holiday present](https://www.trendhunter.com/trends/holiday-beauty-kits) for the eco-friendly beauty fanatic in their social circle can find the perfect solution with EcoTools Daily Defined Eye Kit. EcoTools is a beauty brand that provides women with [cruelty-free makeup products](https://www.trendhunter.com/trends/eye-makeup-product) made from recycled materials. These eco-friendly products are all packaged from "tree-free paper" that is made from cotton and recycled bamboo fibers. The brand also offers detailed tutorials to help users create a beautiful look. The Daily Defined Eye Kit boasts [five unique eye brushes](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes) including a large shadow, an angled crease, an accent shadow, a detail liner, and a liner smudge. You can put these tools to good use using the included beauty card looks. Moreover, these brushes all fit inside a convenient storage tray that seamlessly fits into other storage trays and tools across the EcoTools collection. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 37% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Beauty:** Disruptive innovation opportunity: Developing new cruelty-free and eco-friendly makeup products made from recycled materials. - **Sustainable Packaging:** Disruptive innovation opportunity: Creating packaging materials from renewable sources like cotton and recycled bamboo fibers. - **Tutorial-driven Beauty:** Disruptive innovation opportunity: Providing detailed tutorials to help users create unique and beautiful makeup looks using specific products and tools. ### Who This Affects Most - **Beauty:** Disruptive innovation opportunity: Incorporating sustainable and eco-friendly practices into the development, production, and packaging of beauty products. - **Cosmetics:** Disruptive innovation opportunity: Designing cruelty-free and eco-friendly makeup products that appeal to conscious consumers seeking sustainable alternatives. - **Packaging:** Disruptive innovation opportunity: Creating innovative and sustainable packaging solutions using renewable materials like cotton and recycled bamboo fibers. ## Related on Trend Hunter - [Co-Branded Brow Kits](https://www.trendhunter.com/trends/tweezerman-partnered-with-jones-road.md) - [Affordable Cosmetics Holiday Bundles](https://www.trendhunter.com/trends/cosmetics-holiday.md) - [Back-To-School Beauty Kits](https://www.trendhunter.com/trends/glow-getter1.md) - [Travel Beauty Kits](https://www.trendhunter.com/trends/travel-beauty-kit.md) - [Dynamic Eyeshadow Brushes](https://www.trendhunter.com/trends/texen-beauty-partners.md) - [Precision Beauty Tools](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [Elegant Holiday Beauty Kits](https://www.trendhunter.com/trends/holiday-beauty-kits.md)