# Tree-Free Beauty Packaging The Honest Company's Daily Defense Collection is Sustainably Packaged By Laura McQuarrie | Published 2021-07-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/daily-defense-collection References: [businesswire](https://www.businesswire.com/news/home/20210719005700/en) & [honest](https://www.honest.com/sustainability) As part of its new sustainable packaging initiative, The Honest Company is introducing the Daily Defense Collection and with it, [100% recyclable cartons](https://www.trendhunter.com/trends/elopak-paperboard) using completely tree-free paper made from upcycled sugarcane by-product. This product collection is designed to defend skin against environmental stressors With this effort, The Honest Company has updated 100 SKUs with [post-consumer recycled materials](https://www.trendhunter.com/trends/moisturizer-jars). Jessica Alba, Founder & Chief Creative Officer, of The Honest Company says, “As pioneers in [clean beauty](https://www.trendhunter.com/trends/aora-mexico), I am energized that we are able to raise the standard for the industry at large, and demonstrate what is possible to achieve at scale while we continue to deliver on our mission to inspire everyone to love living consciously.” ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 89% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Packaging:** The trend towards sustainability in packaging involves using recycled and tree-free materials. - **Clean Beauty:** The trend towards clean beauty focuses on using natural and non-toxic ingredients in beauty products. - **Environmental Protection:** The trend towards environmental protection involves creating products that defend against environmental stressors. ### Sectors Adopting This - **Beauty & Personal Care:** The beauty and personal care industry can benefit from implementing sustainable and tree-free packaging to meet the increasing demand for eco-friendly products. - **Paper & Pulp:** The paper and pulp industry can benefit from exploring upcycling sugarcane by-products to create tree-free paper for packaging. - **Eco-friendly Manufacturing:** The manufacturing industry can benefit from implementing sustainable practices, such as using post-consumer recycled materials, to create eco-friendly products. ## Related on Trend Hunter - [Paper-Packaged Haircare Products](https://www.trendhunter.com/trends/babo-botanicals.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Sustainable Paper Cosmetic Packaging](https://www.trendhunter.com/trends/arcade-beauty-paper-packette.md) - [Sustainable Supplement Packaging](https://www.trendhunter.com/trends/touchstone-essentials-packaging.md) - [Sunscreen Packaging Solutions](https://www.trendhunter.com/trends/sunscreen-packaging-solutions.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Eco-Friendly Baby Care Products](https://www.trendhunter.com/trends/ecopeacos-bath-bundle.md) - [Paperboard Supplement Packaging](https://www.trendhunter.com/trends/paper-based-canister.md) - [Planet-Friendly Firming Skincare](https://www.trendhunter.com/trends/ageloc-tru-face.md)