# UV-Shielding Contact Lenses Hubble Offers Daily Contact Lenses at Half the Cost of Retail By Michael Hemsworth | Published 2016-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/daily-contact-lenses References: [gearhungry](http://www.gearhungry.com/hubble-contact-lenses/) & [hubblecontacts](https://www.hubblecontacts.com/) Those who use daily contact lenses will be glad to learn of [Hubble](https://www.trendhunter.com/trends/skyhy-by-hubble) which offers consumers the ability to subscribe to the service and get contacts for half the price of retail. Hubble costs just $30 a month or $264 per year and is able to sell the product for such a low cost because of the direct-to-consumer business model. Hubble partnered with Taiwan-based St. Shine to create [FDA](https://www.trendhunter.com/trends/vuity-eye-drops)-approved contact lenses that are made using [high-quality methafilcon A hydrogel](https://www.trendhunter.com/trends/hydrogel-sun-patches) that helps shield against UV rays. Additionally, the lenses feature a thin edge for continued comfort and ensure sharp vision during wear. The daily contact lenses from Hubble can be obtained on a free trial that allows consumers to get a free box to test for themselves at home. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 10% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Direct-to-consumer Contact Lenses:** The direct-to-consumer business model allows for lower costs and disrupts the traditional retail contact lens industry. - **Uv-shielding Eyewear:** The use of UV-shielding materials in contact lenses presents opportunities for disruptive innovation in the eyewear industry. - **Subscription-based Contact Lens Services:** The subscription-based model for distributing contact lenses offers convenience and cost savings, disrupting the traditional one-time purchase approach. ### Industries Being Reshaped - **Eyewear:** The eyewear industry can leverage UV-shielding materials and innovative contact lens designs to enhance consumer eye protection and vision. - **E-commerce:** The direct-to-consumer model in the contact lens industry demonstrates opportunities for disruptive innovation in e-commerce and online retail. - **Healthcare:** The subscription-based contact lens service presents new opportunities for disruptive innovation in healthcare delivery and consumer affordability. ## Related on Trend Hunter - [Moisturizing Daily Contacts](https://www.trendhunter.com/trends/vista-plus.md) - [Hydrogel Daily Contact Lenses](https://www.trendhunter.com/trends/hydrogel-lenses.md) - [Accessible Eye Care Initiatives](https://www.trendhunter.com/trends/affordable-contact-lenses.md) - [Presbyopia Contact Lenses](https://www.trendhunter.com/trends/bausch-lomb-infuse-multifocal-silicone-hydrogel.md) - [Stylish Retailer Eyewear](https://www.trendhunter.com/trends/the-framery.md) - [Increased Lubricity Contact Lenses](https://www.trendhunter.com/trends/alcon-dailies-total1-for-astigmatism.md) - [Glitter-Colored Contact Lenses](https://www.trendhunter.com/trends/fairy-1-day.md) - [Myopia-Focused Contact Lenses](https://www.trendhunter.com/trends/myopia-control.md) - [Clariti Daily Lenses](https://www.trendhunter.com/trends/clariti-1-day-contact-lenses.md)