# Ephemeral Workout Videos Content from the 'Daily Burn 365' Program is Only Available for One Day By Laura McQuarrie | Published 2016-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/daily-burn References: [adweek](http://www.adweek.com/news/technology/daily-burn-target-fitness-beginners-tv-ads-and-ephemeral-workout-sessions-168942) & [dailyburn](http://dailyburn.com/365) In order to appeal to consumers who want variety from their [fitness routines](https://www.trendhunter.com/trends/exercise-challenges), Daily Burn 365 was established. In the style of [Snapchat](https://www.trendhunter.com/trends/avolotto-lens), this fitness program's on-demand content is only available for a day at a time, before it disappears completely. The following day, an entirely new video is shared for consumers to follow along to. These 30-minute workouts tackle a full-body approach to fitness, yet require no equipment. These features make the program ideal for beginners who are just starting to develop healthy fitness habits. Daily Burn's Kevin Ranford remarks: "The beginner workout market in fitness is underserved, especially in [streaming](https://www.trendhunter.com/trends/samsung-and-f45), and as a result we see an opportunity to help a large portion of the population live healthier, fit lives." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 31% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Ephemeral Content:** Leveraging the concept of disappearing content like Snapchat, businesses can create time-limited experiences to engage consumers. - **On-demand Fitness:** Streaming fitness programs that provide new workouts daily can cater to consumers seeking variety and convenience in their exercise routines. - **Beginner Workout Market:** There is a potential for disruptive innovation in the fitness industry by targeting the underserved market of beginner consumers looking for accessible and easy-to-follow workout programs. ### Who This Affects Most - **Streaming Fitness:** Companies can develop streaming platforms and apps that offer on-demand workout videos to capitalize on the growing digital fitness trend. - **Tech-based Fitness:** Integrating technology into fitness programs, such as tracking apps or wearables, can enhance the user experience and provide personalized workout recommendations. - **Health and Wellness:** Brands and businesses can tap into the beginner workout market by offering accessible fitness programs, products, and services targeting individuals who want to adopt healthier lifestyles. ## Related on Trend Hunter - [Consistency-Focused Fitness Programs](https://www.trendhunter.com/trends/apple-fitness-programs.md) - [Personalized Fitness Plans](https://www.trendhunter.com/trends/obe.md) - [Low-Impact Cardio Training Programs](https://www.trendhunter.com/trends/shaun-t.md) - [Virtual Group Fitness Platforms](https://www.trendhunter.com/trends/bodi.md) - [Mobile Workout Advent Calendars](https://www.trendhunter.com/trends/workout-advent-calendar.md) - [Adaptable Fitness Approaches](https://www.trendhunter.com/trends/adaptable-fitness.md) - [Advanced Home Exercise Programs](https://www.trendhunter.com/trends/home-exercise-program.md) - [Feel-Good Fitness Programs](https://www.trendhunter.com/trends/saltair-1.md) - [Personalized Workout Features](https://www.trendhunter.com/trends/strava-instant-workouts.md)