# Retooled Hydrogen Pickups The Daihatsu FC Deco Deck is a Green Cargo Hauler By Michael Hines | Published 2013-12-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/daihatsu-fc-deco-deck References: [gizmag](http://www.gizmag.com/daihatsu-fc-deco-deck-fuel-cell/29956/) & [daihatsu](http://www.daihatsu.com/news/2013/1030-2/20131030-2.pdf) While the [Daihatsu](https://www.trendhunter.com/trends/daihatsu-atrai-deck-camper) FC Deco Deck might not have been the sexiest car to debut at the 2013 Tokyo Motor Show, it’s still worth a look due to its smarts. The Japanese automaker’s light truck sports a unique fuel cell that uses hydrazine-hydrate (hydrogen and nitrogen) instead of hydrogen as fuel. The FC Deco Deck also axes platinum, a staple of traditional fuel-cell vehicles, in favor of inexpensive and more commonly found materials. The result is a light truck that doesn’t run on gas; it does, however, sport an on-board generator for emergency situations. While the truck is just a concept, its engine is intriguing and could be potentially be used to help boost the profile of fuel-cell vehicles. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 75% | Activity: 80% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Fuel Vehicles:** The use of hydrazine-hydrate as fuel in FC Deco Deck pickups presents a disruptive innovation opportunity for alternative fuel vehicles. - **Platinum-free Fuel Cells:** Removing platinum from fuel cells in FC Deco Deck pickups opens up the potential for a less expensive and more accessible fuel cell technology. - **Emergency-ready Vehicles:** With an on-board generator for emergency situations, FC Deco Deck pickups could set a trend for pickup trucks as emergency-ready vehicles. ### Sectors Adopting This - **Automotive:** The FC Deco Deck's technology presents a disruptive innovation opportunity for the automotive industry in the development and production of alternative fuel vehicles. - **Energy:** The use of hydrazine-hydrate in FC Deco Deck pickups research could present a disruptive innovation opportunity for the energy industry in fuel cell technology. - **Emergency Services:** FC Deco Deck pickups present a potential disruptive innovation opportunity for emergency services and transportation to improve their preparedness with Emergency-Ready Vehicles. ## Related on Trend Hunter - [Water-Filtering Hydrogen Fuel Trucks](https://www.trendhunter.com/trends/tacoma-h2overlander-concept.md) - [Traditional Vehicle Hydrogen Concepts](https://www.trendhunter.com/trends/corolla-cross-hydrogen-concept.md) - [Hydrogen Fuel Cars](https://www.trendhunter.com/trends/toyota-showcases.md) - [Hydrogen-Powered Concept Vehicles](https://www.trendhunter.com/trends/drive-h2.md) - [Hydrogen-Electric Race Trucks](https://www.trendhunter.com/trends/gaussin.md) - [Hydrogen-Powered Campervan Concepts](https://www.trendhunter.com/trends/campervan-concept.md) - [Hyrdogen-Powered Off-Road Racers](https://www.trendhunter.com/trends/glickenhaus.md) - [Hydrogen Electric Shipping Vans](https://www.trendhunter.com/trends/peugeot-eexpert-hydrogen.md) - [Hydrogen Fuel Supplies](https://www.trendhunter.com/trends/portable-hydrogen-cartridge.md)