# Whimsical Daydreamer Lookbooks The DAGDA Autumn/Winter 2014/2015 Collection is Imaginative By Jana Pijak | Published 2014-06-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dagda References: [notjustalabel](http://www.notjustalabel.com/dagda) & [notjustalabel](http://www.notjustalabel.com) The DAGDA Autumn/Winter 2014/2015 collection is displayed in a [whimsical catalog](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) that captures an imaginative daydreamer. Based in the United Kingdom, DAGDA was launched in 2012 by a collective of three talented designers that produce womenswear, menswear and accessories that often push the boundaries of convention. "Through the use of experimental materials and embroidery", the label creates a range of [eccentric wardrobe pairings](https://www.trendhunter.com/trends/day-3-capsule-2) that are youthfully modern and effortlessly charming. In their latest DAGDA Autumn/Winter 2014/2015 catalog, the label pairs silk tops with voluminous mini skirts and embellished tights. Their model muse sports sculptural hair and pulls off sequin-adorned brows that are displayed in an iridescent palette. The catalog's most memorable elements are its [collaged backdrop vignettes](https://www.trendhunter.com/trends/paranoid-fw25) that feature birds, trees and mountainous landscape views, conceived in the mind of its model star. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 56% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Experimental Materials:** There is an opportunity for disruptive innovation in the fashion industry by exploring new materials and techniques in clothing production. - **Whimsical Lookbooks:** Creating imaginative and whimsical lookbooks can attract customers and differentiate brands in the fashion industry. - **Youthful Charm:** There is a potential for disruptive innovation in the fashion industry by designing and marketing youthfully modern and effortlessly charming clothing collections. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the use of experimental materials and whimsical lookbooks to create unique and appealing collections. - **Clothing Production:** The clothing production industry has an opportunity to develop new techniques and processes to incorporate experimental materials into garments. - **Marketing and Branding:** In the field of marketing and branding, there is a potential for disruptive innovation in creating youthful and charming campaigns that resonate with customers. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md) - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Jamaican Folklore-Inspired Fall Fashion](https://www.trendhunter.com/trends/anansi-rhythm.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)