# From DJs to Designer Toys Daft Punk's Newest Vinyl By Marissa Brassfield | Published 2008-10-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/daft-punk-toy References: [vinylpulse](http://www.vinylpulse.com/2008/10/daft-punk-400-b.html) & [bearbrick](http://www.bearbrick.com/index.html) Electronic music group [Daft Punk](https://www.trendhunter.com/trends/daft-punk-lego-helmets) has provided the thumping beats behind some of the best parties worldwide since the 1990s, but their latest vinyl iteration has nothing to do with music. These 400% Be@rbrick 12” toys depict the duo in bear form, complete with Daft Punk logo tracksuits. This is the first time Daft Punk has been honored with a toy modeled after them. Be@rbricks have covered hundreds of pop culture icons, however, from Sweeney Todd to the ‘Yellow Submarine’-era Beatles, [Star Wars](https://www.trendhunter.com/trends/70th-anniversary-toys) and DMC. The Daft Punk Be@rbrick toys will be available in early 2009. Most recently, Kanye West used a Daft Punk sample for his single “Stronger,” the video for which appears above. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 43% | Activity: 30% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Designer Toys:** The popularity of designer toys and vinyl figures has increased in recent years, providing opportunities for artists and brands to collaborate on unique merchandise. - **Pop Culture Collectibles:** The demand for pop culture collectibles, such as Be@rbricks, continues to grow as fans look for unique and meaningful ways to connect with their favorite artists and brands. - **Music Merchandise:** Musicians and bands have a growing opportunity to expand their brand beyond music through unique merchandise collaborations and partnerships. ### Where This Applies - **Toy Industry:** The toy industry has an opportunity to capitalize on the growing demand for designer toys and vinyl figures by partnering with artists and brands to create unique collectibles. - **Pop Culture Industry:** The pop culture industry can take advantage of the trend towards collectible merchandise by partnering with artists and brands to create unique and meaningful products that resonate with fans. - **Music Industry:** The music industry can expand their brand and revenue streams beyond music by collaborating with designers and manufacturers to create unique and sought-after merchandise like vinyl figures and designer toys. ## Related on Trend Hunter - [Designer Pop Culture Figurines](https://www.trendhunter.com/trends/kkplus.md) - [Building Block Musician Sets](https://www.trendhunter.com/trends/daft-punk-lego-helmets.md) - [Music-Focused Game Collaborations](https://www.trendhunter.com/trends/daft-punk-1.md) - [Honorary Digital Musician Timepieces](https://www.trendhunter.com/trends/gshock-x-pleasures-dw5600pdp1.md) - [Watermarked Jade Bear Figurines](https://www.trendhunter.com/trends/jade-berbrick.md) - [K‑pop Group Collectibles](https://www.trendhunter.com/trends/seventeen-berbrick.md) - [Bear-Themed Audio Devices](https://www.trendhunter.com/trends/rinaro.md) - [Collectible Digital Toys](https://www.trendhunter.com/trends/berbrick-x-tamagotchi.md) - [Cartoon Franchise Collab Collectibles](https://www.trendhunter.com/trends/bape-and-transformers-1.md)