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# Electronic Duo Designs
Drink “Da Funk” With the New Daft Punk Coca-Cola Bottles

By Summer Luu | Published 2011-02-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/daft-punk-coca-cola
References: [highsnobiety](http://www.highsnobiety.com/news/2011/02/24/daft-punk-x-coca-cola-club-coke-2011-further-look/) & [daftcoke](http://www.daftcoke.com)

The latest limited edition ‘Club Coke’ bottles from the [Daft Punk](https://www.trendhunter.com/trends/daft-punk-1) [Coca-Cola collaboration](https://www.trendhunter.com/trends/cocacola-and-bacardi) will have electronic music fans pumping their fists in the air.

After having worked with [Justice](https://www.trendhunter.com/trends/justice-for-all), Mika and other musicians, Coca-Cola has decided to brand their new pop with the iconic electronic duo. The bottles come in gold and silver, just like the helmets that the two DJs are known for. The Daft Punk Coca-Cola bottles will be all the *rave* when they come out in March 2011.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 81% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Limited Edition Collaborations:** Opportunity for brands to partner with popular artists and create unique products that appeal to fans of both.
- **Iconic Brand Collaborations:** Potential for well-known brands to collaborate with iconic figures or groups to create special edition products that generate excitement and boost brand image.
- **Music-focused Branding:** Brands can leverage the popularity of music and musicians to create exclusive merchandise and limited edition products, tapping into the fan base and generating hype.

### Industries Being Reshaped

- **Beverage Industry:** Beverage companies can explore collaborations with popular music artists to create special edition drinks and packaging that target music fans and create buzz.
- **Fashion Industry:** Fashion brands can partner with musicians or bands to create limited edition clothing and accessories that resonate with fans and offer a unique fashion statement.
- **Entertainment Industry:** Entertainment companies can collaborate with iconic musicians to develop exclusive products or experiences that merge music, pop culture, and consumer goods.

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- [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md)
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- [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md)
- [Game-Themed Soft Drinks](https://www.trendhunter.com/trends/coca-cola-2.md)
- [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md)
- [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md)
