# Purposeful Pattern-Clashing Dafne Ederveen's 'Frida' is Intentionally Mismatched By Marissa Brassfield | Published 2009-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dafne-ederveen-frida References: [behance.net](http://www.behance.net/Gallery/Frida/286401) & [dafneederveen.nl](http://www.dafneederveen.nl/home.html) Matchy-matchy fashions are for the birds, according to Dafne Ederveen's 'Frida' photo set. Each image in the series features a more outrageous [color-clashing combination of separates](https://www.trendhunter.com/trends/ski-collection-1) than the last for a fashion kaleidoscope of patterns. Even if you don't love the intentionally mismatched fashions seen in Dafne Ederveen's 'Frida' photo set, you have to admit that the collection as a whole is eye-popping. **Implications** - The overwhelming number of dark, somber tones in fashion has consumers looking for brighter, bolder outfits. Multi-colored, [kaleidoscopic colors](https://www.trendhunter.com/trends/pantone-dualities) are being adopted by designers hoping to prove that you don't need gritty clothing just to have an edgy look. [Vibrant chromatic themes](https://www.trendhunter.com/trends/4ccccees-x-mietis) will allow brands to bring consumers clothing that evokes confidence, making them more approachable. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 30% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Bright Bold Colors:** Designers are adopting multi-colored, kaleidoscopic colors in fashion to cater to consumers looking for brighter, bolder outfits. - **Gritty Clothing Alternative:** Brands can offer vibrant chromatic themes as an alternative to dark, somber tones in clothing, providing consumers with an edgy look without compromising confidence. - **Confidence-evoking Clothing:** Bringing consumers clothing that evokes confidence through vibrant chromatic themes makes brands more approachable to the market. ### Sectors Adopting This - **Fashion:** Fashion industry professionals can incorporate multi-colored, kaleidoscopic colors to cater to consumers looking for brighter, bolder outfits. - **Design:** Designers can explore vibrant chromatic themes as an alternative to dark, somber tones in clothing to provide consumers with an edgy look without compromising confidence. - **Marketing:** Marketing professionals can leverage the confidence-evoking nature of vibrant chromatic themes in clothing to make brands more approachable to the market. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Couture Color Palettes](https://www.trendhunter.com/trends/pantone-dualities.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md)