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# Luxury Light-Drawn Autos
A Multi-Person Light Drawing Promotes GM Daewoo Alpheon

By Armida Ascano | Published 2010-11-11 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/daewoo-alpheon
References: [weloveviral.blogspot](http://weloveviral.blogspot.com/2010/11/huge-light-drawing-viral-video-great.html) & [gmalpheon.co.kr](http://www.gmalpheon.co.kr/)

The GM [Daewoo](https://www.trendhunter.com/trends/daewoo) Alpheon is brand new luxury sedan that has recently been unveiled at the 2010 Buson International Motor Show. In order to promote the Daewoo Alpheon, [over 30 people have collaborated](https://www.trendhunter.com/trends/mobility-solutions) to make a gigantic [light drawing](https://www.trendhunter.com/trends/audi-haus) in the auto's likeness.

The result is an amazing video that takes the trend of light illustration a step further. Considering the LED-lit interior of the Daewoo Alpheon, luminous illustration is wildly appropriate and complete fun to watch. Check out the attached video to get a look at the interior of the Daewoo Alpheon.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 12% | Activity: 46% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Light Illustration:** Opportunity for businesses to incorporate light illustration into their marketing strategies for a visually captivating experience.
- **LED Lighting:** Disruptive innovation potential for industries to explore the use of LED lighting technology in their products and services.
- **Collaborative Advertising:** Opportunity for businesses to engage in collaborative advertising campaigns to create unique and attention-grabbing content.

### Who This Affects Most

- **Automotive:** Disruptive innovation potential for automotive companies to incorporate LED-lit interiors and light drawings to enhance the customer experience.
- **Marketing and Advertising:** Opportunity for marketing and advertising industries to explore the use of light illustration and collaborative advertising to boost brand awareness.
- **Technology:** Disruptive innovation potential for technology industries to develop and improve LED lighting technology for various applications.

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