# Tuneful Fatherhood Ads Old Spice's Dadsong is an Ode to Leaving Adolescence Behind By Laura McQuarrie | Published 2014-12-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dadsong References: [blogs.wsj](http://blogs.wsj.com/cmo/2014/12/02/viral-video-old-spice-dadsong/) Earlier this year, [Old Spice](https://www.trendhunter.com/trends/swaggy-spice) created a series of comical "Momsong" ads featuring moms lamenting about their boys growing up into men, and now, these "Dadsongs" let dads get a word in. Rather than being tearful like the moms about their young teen sons growing up, the Dadsongs embrace a happier tune, celebrating a #SmellcometoManhood that gets growing boys out of the house. This ad makes the differing opinions between dads and moms apparent, but in away that shows both perspectives with a good dose of humor. This portrayal of fatherhood probably hits close to home with many, which is what makes it such a hit. Like most [comical and outrageous commercials](https://www.trendhunter.com/trends/the-club-campaign) that come from Old Spice, this one has already gained millions of views on [YouTube](https://www.trendhunter.com/trends/campaign-for-bobos), plus thousands of interactions across other social networking sites. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 11% | Activity: 38% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Comical Parenting Ads:** Creating humorous ads that depict the challenges and joys of parenthood. - **Divergent Parenting Perspectives:** Exploring the differing opinions and experiences of mothers and fathers in parenting. - **Emotional Marketing Campaigns:** Using emotional storytelling to resonate with consumers and generate engagement. ### Where This Applies - **Personal Care Products:** Opportunities to create innovative and humorous advertising campaigns for personal care products. - **Social Media Advertising:** Using entertaining and relatable content to capture the attention of social media users. - **Video Marketing:** Leveraging humor and storytelling techniques in video advertisements to drive brand awareness and engagement. ## Related on Trend Hunter - [AI-Generated Fatherhood Campaigns](https://www.trendhunter.com/trends/glenlivet-fathers-day-campaign.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Fathers Day Short Films](https://www.trendhunter.com/trends/care-makes-a-dad.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Deodorant Stick Personable Mascots](https://www.trendhunter.com/trends/swaggy-spice.md) - [Commemorative Fatherhood Campaigns](https://www.trendhunter.com/trends/fatherhood.md) - [Parent-Focused TV Campaigns](https://www.trendhunter.com/trends/naturefresh.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md)