# Meatless Protein Cubes Heura's Ham-Like Daditos are Comprised of Legumes and Healthy Fats By Laura McQuarrie | Published 2025-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/daditos References: [vegconomist](https://vegconomist.com/products-launches/heura-daditos-alternative-ham-cubes-legumes-healthy-fats/) & [heurafoods](https://heurafoods.com/)  Spanish plant-based meat brand [Heura](https://www.trendhunter.com/trends/heura-york-ham-style-slices) launched Daditos, a product inspired by ham cubes but prepared wholly from legumes and healthy fats. Free from additives and protein-forward, Daditos are low in saturated fat and a source of Vitamin B12. According to Heura, Daditos are its more versatile product to date, since they're [snackable and versatile](https://www.trendhunter.com/trends/this-is-super-superfood) enough to work into hot and cold recipes like salads, pastas, soups and stir-fries. With innovations like Daditos, Heura continues to redefine the [plant-based category](https://www.trendhunter.com/trends/vegchop) by positioning its offerings not as meat alternatives, but as successors. “With Daditos, we’re not copying the past; we’re cooking the future,” said Marc Coloma, co-founder and CEO of Heura, “This innovation shows that Heura isn’t just an alternative: it’s a comprehensive improvement for health, the planet, the palate, and all other animals.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 17% | Activity: 17% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Versatile Plant-based Proteins:** Plant-based proteins like Daditos offer versatility in culinary applications, bridging the gap between traditional meat products and innovative plant-based creations. - **Additive-free Foods:** The push for cleaner labels and additive-free foods is exemplified by Daditos, appealing to health-conscious consumers seeking transparency and quality in their food choices. - **Nutrient-rich Alternatives:** The integration of essential nutrients such as Vitamin B12 into meatless products introduces nutritional parity with traditional meat, opening doors for more balanced plant-based diets. ### Sectors Adopting This - **Plant-based Food Manufacturing:** Companies within the plant-based food manufacturing industry can capitalize on innovations like Heura's Daditos to expand their product lines beyond meat mimicry. - **Health-focused Food Retail:** Retailers specializing in health-focused foods are likely to benefit from stocking nutrient-dense, additive-free product innovations that cater to a growing market of discerning consumers. - **Ingredient Suppliers:** Ingredient suppliers have the opportunity to provide sustainable, high-quality plant-based inputs, enabling the creation of next-generation products that promise culinary adaptability and health benefits. ## Related on Trend Hunter - [Additive-Free Plant-Based Ham Slices](https://www.trendhunter.com/trends/heura-york-ham-style-slices.md) - [Meat-Free Mexican Cuisine Products](https://www.trendhunter.com/trends/heura-tex-mex-chunks.md) - [Barcelona-Based Vegan Meats](https://www.trendhunter.com/trends/barcelona-paella-cooking-classes.md) - [Uncompromising Veggie Patties](https://www.trendhunter.com/trends/vegetable-forward-burger-patties.md) - [Plant-Powered Ham Slices](https://www.trendhunter.com/trends/ham-alternative.md) - [Plant Protein Cubes](https://www.trendhunter.com/trends/plant-based-cubes.md) - [Plant-Based Ham Pop-Ups](https://www.trendhunter.com/trends/phamacy.md) - [Versatile Vegan Ham Products](https://www.trendhunter.com/trends/vegan-ham-spicker-type-meat-sausage.md) - [Disruptive Plant-Based Frankfurters](https://www.trendhunter.com/trends/plant-based-frankfurter.md)