These Daddy Yankee Allstate Ads Target a Hispanic Audience

 - May 24, 2017
References: youtube & prnewswire
Launched last May, a new series of Daddy Yankee Allstate ads targets Hispanic Millennials looking to invest in car insurance. Titled 'Estar en buenas manos nos da más,' the series emphasizes the importance of "being in good hands" when investing in one's future.

This series of Millennial-centric ads defies tradition and enlists the help of Latin American musician Daddy Yankee. Known for a his Reggaeton hits, and song writing efforts, the star appeals to a younger audience looking to invest in a car insurance plan that meets their needs. The spot also showcases the benefits of Drivewise, Allstate's service that lets members save up to 30% on their car insurance.

"Hispanic Americans are striving to protect their families and this campaign speaks to how Allstate can help protect what means most to you and give you more benefits and rewards than you might expect from your insurance company," said Daddy Yankee when describing the campaign's overall vision.