# Temporary Father's Day Rebrands Cadbury is Changing Its Name to Dadbury for Father's Day By Laura McQuarrie | Published 2020-06-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dadbury References: [fabnews.live](https://fabnews.live/cadbury-becomes-dadbury/) & [cadbury](https://www.cadbury.co.uk/) This Sunday, for Father's Day, [Cadbury](https://www.trendhunter.com/trends/cadbury-200th-anniversary) will be temporarily changing its name to Dadbury to show support its support for parents, especially during a particularly trying year. This move will mark the first time that Cadbury has ever changed its name online and for a 24-hour period, the stunt will see the brand's Twitter username and logos updated. Knowing that there are dads who need love and recognition out there, the gesture is a simple and playful one that shows solidarity with parents. Like Cadbury, a handful of brands across different industries are playing around with temporary name changes to suit different purposes—as seen with IHOP changing into IHOb to promote a new line-up of beef patties or [White Castle](https://www.trendhunter.com/trends/chocolate-slab) taking on a [Night Castle](https://www.trendhunter.com/trends/night-cravings) identity for the Summer Solstice. Image Credit: Cadbury ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Temporary Name Changes:** Brands across industries are experimenting with temporary name changes as a marketing strategy. - **Supporting Parents:** Companies are showing support for parents through temporary rebrands, acknowledging the challenges they face. - **Playful Marketing Stunts:** Brands are using temporary name changes as a playful and attention-grabbing way to engage with their audience. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage industry brands are using temporary name changes to promote new products or special occasions. - **Fast Food:** Fast food chains are adopting temporary rebrands to create buzz around limited-time promotions or events. - **Social Media:** Social media platforms are witnessing temporary name changes by brands as a creative way to generate online conversations and brand awareness. ## Related on Trend Hunter - [Cheeky Father's Day Promotions](https://www.trendhunter.com/trends/dad-jokes2.md) - [Legacy Chocolate Brand Packaging](https://www.trendhunter.com/trends/cadbury-200th-anniversary.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Redesigned Father's Day Cards](https://www.trendhunter.com/trends/fathers-day-redesign.md) - [Summer-Celebrating Chocolate Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-summer-edition-bars.md) - [Inclusive Father's Day Treats](https://www.trendhunter.com/trends/graeters-ice-cream-fathers-day.md) - [Hybrid Fruit Candies](https://www.trendhunter.com/trends/laffy-taffy-fruit-combos.md) - [Confidence-Boosting Candy Bars](https://www.trendhunter.com/trends/cadbury-and-the-princes-trust.md) - [Dad-Honoring Baked Goods](https://www.trendhunter.com/trends/crumbl-cookie-fathers-day.md)