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# Protruding Belly Fanny Packs
The 'DadBag' is Made to Look Like a Hairy Man's Beer Gut

By Riley von Niessen | Published 2017-09-26 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/dadbag
References: [teenvogue](https://www.teenvogue.com/story/dadbag-fanny-pack) & [instagram](https://www.instagram.com/thedadbag/)

While most people don't aim to look more out of shape when they get ready, the creator of the 'DadBag' decided that a [novelty product](https://www.trendhunter.com/trends/chip-bag-purse) that makes its user look like a middle aged man with a beer gut was the perfect accessory.

The name DadBag is reported to take after the term "dad bod," which playfully refers to a laidback man's rather squishy figure. Albert Pukies, an art director based in London and the founder of the DadBag, explained the vision behind it by saying, "I made the DadBag because I’m desperate to have dad bod but I’m also very concerned about the health risks associated with it. The solution is quite simple, a [bumbag](https://www.trendhunter.com/trends/taco-bellt) with a proper dad belly printed on it. Now I can put on a dad bod whenever I feel like it and even store my valuables in it."

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 77% | Activity: 88% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### What Makes This Trend Stand Out

- **Novelty Accessories:** Creating unique and attention-grabbing accessories that stand out from the crowd.
- **Body Image Playfulness:** Exploring playful and humorous ways to celebrate different body types and challenge traditional beauty standards.
- **Fashion as Self-expression:** Embracing fashion as a means of self-expression and individuality, regardless of societal norms.

### Sectors Adopting This

- **Fashion Retail:** Opportunities for retail companies to offer unique and unconventional accessories that cater to niche markets.
- **Art and Design:** Creating artistic and visually engaging products that challenge societal norms and spark conversations.
- **Body Positivity and Wellness:** Promoting body positivity and mental well-being by embracing diverse body types and challenging beauty standards through fashion and accessories.

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