# Contemporary Dad Bod Runways The Latest Kolovrat Collection Promotes Functionality and Comfort By Jana Pijak | Published 2015-10-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dad-bod References: [fuckingyoung.es](http://fuckingyoung.es/kolovrat-springsummer-2016/) While the dad bod fad dominated social media channels a few months ago, it is also resonating with fashion industry insiders. Edgy menswear label Kolovrat makes a subtle reference to the popular hashtag and social media topic in its Spring/Summer 2016 collection. The high-end menswear line was showcased at ModaLisboa earlier this month and featured a mix of dad essentials like flood pants, oversized polos, boxy sandals and contemporary versions of the classic Hawaiian shirt -- made modern with graphic black and white patterns. Kolovrat founder Lidija Kolovrat's Spring/Summer 2016 collection appeared edgy and youthful at first glance thanks to draped silhouettes and asymmetrical hems but a closer look at its pieces revealed a [dad bod inspiration](https://www.trendhunter.com/trends/dad-hoodies). Next to its edgy accents like leather panels and sheer textiles, this menswear range ultimately promoted comfortable and functional pieces. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 95% | Activity: 77% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Dad Bod Fashion:** Disruptive Innovation Opportunity: Develop a line of fashionable clothing specifically designed for the dad bod physique, promoting comfort and style. - **Modern Hawaiian Shirts:** Disruptive Innovation Opportunity: Create a line of Hawaiian shirts with modern designs and patterns, appealing to a younger demographic. - **Functional Menswear:** Disruptive Innovation Opportunity: Introduce a line of menswear that combines style with functionality, appealing to those seeking comfortable yet fashionable clothing. ### Who This Affects Most - **Fashion:** Disruptive Innovation Opportunity: Incorporate the dad bod concept into mainstream fashion, offering trendy and comfortable clothing options for all body types. - **Retail:** Disruptive Innovation Opportunity: Partner with fashion brands to offer a dedicated section for dad bod fashion, providing a specialized shopping experience for customers. - **Body Positivity:** Disruptive Innovation Opportunity: Launch campaigns and initiatives promoting body positivity for all body types, challenging traditional beauty standards in the fashion industry. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Dynamic Athleisure Menswear Ranges](https://www.trendhunter.com/trends/red-run-menswear-collection.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Practical Dad-Friendly Hoodie Designs](https://www.trendhunter.com/trends/dad-hoodies.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md)