# Dad Bod-Inspired T-Shirts Coors Light Launches Two New Dad Bod T-Shirts with Patrick Mahomes By Kalin Ned | Published 2024-05-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dad-bod-tshirts References: [chiefswire.usatoday](https://chiefswire.usatoday.com/2024/04/29/coors-light-dad-bod-shirts-inspired-by-patrick-mahomes/) [Kansas City](https://www.trendhunter.com/trends/barefoot-bandwagon-box) Chiefs quarterback Patrick Mahomes, who is known for his numerous athletic achievements, recently garnered attention for embracing his 'Dad Bod' and beloved beverage company [Coors Light](https://www.trendhunter.com/trends/coors-light-coors-light) celebrates the athlete's lighthearted response to commentary on his physique with two new Dad Bod T-shirts. The Coors Light Dad Bod T-shirts are indicative of the brand's playful and cheeky partnership with Patrick Mahomes. Available on CoorsLight.com, proceeds of the Dad Bod T-shirts will go toward benefiting the [Mahomies Foundation](https://www.trendhunter.com/trends/the-patrick-plunge), a non-profit organization dedicated to improving the lives of children. Mahomes himself sported the shirt during a golf event. As Mahomes gears up to defend another Super Bowl title, this collaboration with Coors Light adds a playful twist to his public persona, potentially appealing to fans who appreciate his humor and down-to-earth attitude. Image Credit: Coors Light ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 96% | Activity: 95% | Freshness: 24% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **DAD BOD APPAREL:** Expanding beyond t-shirts, there's potential for dad bod-inspired loungewear and accessories to cater to the comfort-seeking consumer market. - **ATHLETE-BRAND COLLABORATIONS:** Exploring partnerships with athletes to bring unique and playful merchandise can create engaging brand experiences for fans and supporters. - **CELEBRITY CHARITY INITIATIVES:** Leveraging influencer collaborations to support charitable causes can drive brand loyalty and social impact within communities. ### Who This Affects Most - **FASHION & APPAREL:** Fashion brands can tap into the dad bod trend with inclusive designs that resonate with a diverse range of body types and styles. - **SPORTS MARKETING:** Sports organizations can explore novel partnerships with brands to engage fans through exclusive merchandise tied to popular athletes and personalities. - **NON-PROFIT SECTOR:** Non-profit organizations can collaborate with influencers and celebrities to raise funds and awareness for important social causes, fostering community support. ## Related on Trend Hunter - [Head-Shaped Plunge Pools](https://www.trendhunter.com/trends/the-patrick-plunge.md) - [Athlete-Inspired Digital Collectibles](https://www.trendhunter.com/trends/patrick-mahomes-1.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Glitchy Beer Cans](https://www.trendhunter.com/trends/special-edition-beer-can.md) - [AR Sports Drink Bottles](https://www.trendhunter.com/trends/sports-drink-bottles.md) - [Parenthood Beer Campaigns](https://www.trendhunter.com/trends/cheers-to-parenthood.md) - [Football-Themed Beverage Collaborations](https://www.trendhunter.com/trends/igloo.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md)