# Humorous Paternal Beers DuClaw Brewing Company is Introducing Dad Bod Beer for Father's Day By Laura McQuarrie | Published 2019-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dad-bod-beer References: [myrecipes](https://www.myrecipes.com/news/dad-bod-beer-duclaw) & [duclaw](https://duclaw.com/beers/dad-bod/) From the edible glitter-infused Sour Me Unicorn Farts to No Way Gose, which is brewed with pineapple, lime, sea salt and aged in tequila barrels, DuClaw Brewing Company is known for producing a range of unique beer products—and for Father's Day this year, it is releasing an all-new Dad Bod beer. Dad Bod beer takes the form of a double IPA that's described as being juicy and golden, as well as "comfortable, easy drinking and simply unintimidating." The beer combines tropical, pine and citrus hop flavors and is branded in a can design that depicts a button-up shirt decorated with barbecues, footballs, reclining chairs and other favorite objects that many dads will be gifted on Father's Day. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Unique Beer Products:** DuClaw Brewing Company is known for producing a range of unique beer products, creating opportunities for novelty and experimentation in the beer industry. - **Double IPA:** The release of Dad Bod beer, a juicy and golden double IPA, highlights the growing popularity and demand for flavorful, hop-forward beers in the craft beer market. - **Themed Packaging:** The can design of Dad Bod beer featuring favorite objects associated with Father's Day opens up possibilities for themed packaging that resonates with consumers, allowing brands to create unique and memorable experiences. ### Sectors Adopting This - **Craft Beer:** The introduction of Dad Bod beer by DuClaw Brewing Company showcases the continuous innovation and consumer appeal in the craft beer industry, presenting opportunities for breweries to differentiate themselves through unique flavor profiles and branding. - **Novelty Food and Beverages:** The success of DuClaw Brewing Company's range of unique beer products, such as Dad Bod beer, highlights the potential for disruptive innovation in the novelty food and beverages industry, where unconventional flavors and packaging can capture consumer interest and drive sales. - **Gifts and Seasonal Products:** The release of Dad Bod beer as a Father's Day-themed product showcases the opportunities for disruptive innovation in the gifts and seasonal products industry, as companies can create limited edition items that align with specific occasions and resonate with target consumers. ## Related on Trend Hunter - [Green Tea-Infused Beers](https://www.trendhunter.com/trends/dad-daves-brewing-gabs-2023-boba-beer.md) - [Festively Wintry Beer Collections](https://www.trendhunter.com/trends/beer-collections.md) - [Fruit-Forward Tequila Cocktails](https://www.trendhunter.com/trends/dad-water.md) - [Low-Calorie Dry-Hopped IPAs](https://www.trendhunter.com/trends/dryhopped-ipa.md) - [Artistic English Beer Breweries](https://www.trendhunter.com/trends/hog-brew.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Extra-Flavorful Artisan IPA Beers](https://www.trendhunter.com/trends/iron-hill-brewery-ipas.md) - [Brewed Beer-Scented Deodorants](https://www.trendhunter.com/trends/punk-ipa.md) - [Beer-Themed Celebratory Cakes](https://www.trendhunter.com/trends/the-cold-one.md)