# Outlined Beer Packs Best of Kin's Dad Beer Pack Features a Playful Hand-Drawn Design By Laura McQuarrie | Published 2020-06-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/dad-beer References: [thedieline](https://thedieline.com/blog/2020/6/19/dad-beers-minimal-design-makes-for-a-more-refreshing-fathers-day-card) & [bestofkin](https://www.bestofkin.ca/) This Father's Day, there won't be sports games from this season for dads to watch on TV but [Best](https://www.trendhunter.com/trends/galaxy-ripple-imperial-ipa) of [Kin](https://www.trendhunter.com/trends/proclamation-house) created a Dad Beer gift that will be appreciated nonetheless. Dad Beer is brewed based on a German recipe and takes the form of a smooth lagered ale. The minimalist packaging for the [Father's Day beer case](https://www.trendhunter.com/trends/whiskey-gifting) is black and white, which leaves plenty of opportunity for customization and putting a personalized spin on the gift. As people will be visiting fewer than normal gift shops this year due to closures and social distancing, the pared-back set of beer also has the potential to double as a card, as its side spells out: "Happy Father's Day to the dad who has everything except a 6-pack." Image Credit: Best of Kin ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 70% | Activity: 69% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Customizable Packaging:** The minimalist black and white packaging of Dad Beer offers an opportunity for personalized and customized designs. - **Multipurpose Packaging:** The pared-back beer case doubles as a card, providing a dual purpose for gifting. - **Alternative Father's Day Gifts:** Dad Beer offers an alternative to traditional Father's Day gifts like sports games by providing a unique and thoughtful option. ### Who This Affects Most - **Brewing Industry:** Breweries can explore customizable packaging options to offer unique and personalized beer products. - **Gift Industry:** Gift shops can benefit from offering multipurpose packaging options that provide added value to customers. - **Consumer Goods Industry:** The alternative Father's Day gift market presents an opportunity for companies to create innovative and unconventional products for the occasion. ## Related on Trend Hunter - [Curated Dad-Specific Wine Boxes](https://www.trendhunter.com/trends/grill-chill.md) - [Inclusive Father's Day Treats](https://www.trendhunter.com/trends/graeters-ice-cream-fathers-day.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Redesigned Father's Day Cards](https://www.trendhunter.com/trends/fathers-day-redesign.md) - [Sessionable Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-packs.md) - [Boozy Essentials Kits](https://www.trendhunter.com/trends/beer-lovers-gift-set.md) - [Giftable Cannabis Bundles](https://www.trendhunter.com/trends/fathers-day-bundle.md) - [Curated Father's Day Lines](https://www.trendhunter.com/trends/fathers-day-collections.md) - [Pizza-Branded Dad Promotions](https://www.trendhunter.com/trends/za-for-pa-fathers-day-gift-shop.md)