# Environmentally Focused Interactive Exhibitions Daan Roosegaarde's Exhibit is Set in Dark Rooms By Kalin Ned | Published 2019-07-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/daan-roosegaarde1 References: [dezeen](https://www.dezeen.com/2019/07/07/daan-roosegaarde-presence-exhibition-groninger-museum-installation/) & [studioroosegaarde.net](https://www.studioroosegaarde.net/) Welcomed by the Groninger Museum in the Netherlands, Dutch artist Daan Roosegaarde makes a statement about the human impact on the environment through an [immersive exhibition](https://www.trendhunter.com/trends/spencer-finch) that prompts the audience to be active, instead of passive. The installation is a [network of dark-lit rooms](https://www.trendhunter.com/trends/psychoacoustic-light-ensemble), spanning 800 square meters. Phosphorescent lights have been introduced in these environments to offer juxtaposition and guide guests. Daan Roosegaarde's installation has a very interesting and direct approach that builds on human agency. Throughout the rooms, individuals are encouraged "to touch, move, push and hug" things. The objects are designed in such a way that the executed action leaves an imprint for those who come after." Boasting awareness about environmental challenges and sustainability, Daan Roosegaarde's [interactive exhibit](https://www.trendhunter.com/trends/justine-emard) is running until January 12th, 2020. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Eco Architecture](https://www.trendhunter.com/ecoarchitecture) ## Key Themes ### What's Driving This Trend - **Interactive Environmental Exhibitions:** Businesses can consider developing interactive exhibitions or events that emphasize environmental awareness and active participation to engage audiences. - **Phosphorescent Lighting:** Businesses can explore the use of phosphorescent lighting in products or environments to offer a unique and memorable experience for customers. - **Human-centered Design:** Businesses can focus on designing products that prioritize human agency and interaction, following Daan Roosegaarde's example in his installation. ### Who This Affects Most - **Museums/art Galleries:** Museums and art galleries can incorporate interactive exhibits and installations to modernize and diversify their offerings, as seen in Daan Roosegaarde's exhibition. - **Event Planning:** Event planners can consider incorporating interactive and immersive experiences centered around environmental awareness and sustainability to create a unique and engaging event for attendees. - **Interior Design:** Interior designers can explore the use of phosphorescent lighting to bring a new dimension to their designs, as demonstrated in Daan Roosegaarde's exhibition. ## Related on Trend Hunter - [Multi-Sensory Art Experiences](https://www.trendhunter.com/trends/arcadia-earth-toronto-benjamin-von-wong.md) - [Hopeful Design Installations](https://www.trendhunter.com/trends/evolving-harmony.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Immersive Dome Exhibit](https://www.trendhunter.com/trends/lumisphere-experience.md) - [Immersive Climate Installations](https://www.trendhunter.com/trends/remembering-the-future.md) - [Perception-Challenging Art Exhibitions](https://www.trendhunter.com/trends/becoming-familiar.md) - [Responsive Light Museums](https://www.trendhunter.com/trends/phenomena.md) - [Cave-Inspired Installations](https://www.trendhunter.com/trends/cave-bureau.md) - [Lightning-Inspired Artful Exhibitions](https://www.trendhunter.com/trends/bright-light-shining.md)