# Surrealist Stocking Campaigns Da-Sein Socks Provides Wearable Art for the Feet By Meghan Young | Published 2012-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/da-sein-socks References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2012/03/da-socks.html) & [facebook](https://www.facebook.com/daseinsocks/) Da-Sein Socks celebrates creativity and individuality in fashion. With the huge popularity of [Happy Socks](http://www.trendhunter.com/trends/purposely-mis-matched-socks-happy-socks-caters-to-fashionista-feet), it was only a matter of time before another set of designers offered some fair competition. Founded by brother and sister designer duo Jessie and Carson Siu and based in Hong Kong, Da-Sein Socks was launched in March 2012. By using Belgian [surrealist artist](https://www.trendhunter.com/trends/salvador-dal-collection) Rene Magritte's famous paintings as a backdrop to showcase their designs, Da-Sein Socks show that they offer [wearable art for the feet](https://www.trendhunter.com/trends/a-days-march-1). More than that, the designers write, "We completely believe that a little [pair of socks](https://www.trendhunter.com/trends/not-a-sock-shop) could become the centre of attention and could even overtake the world." Carrying this sentiment over to people, they show that Da-Sein Socks encourages individuals to take chances, make statements and be different. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Wearable Art:** The trend of wearable art offers a disruptive innovation opportunity for fashion designers to create unique and expressive products. - **Individuality in Fashion:** The increasing focus on individuality in fashion presents an opportunity for brands to cater to the desire for unique self-expression through their designs. - **Sock Design Competition:** The rise of sock design competitions, spurred by the success of brands like Happy Socks, creates opportunities for designers to showcase their creativity and gain recognition in the industry. ### Where This Applies - **Fashion:** The fashion industry can leverage the trend of wearable art to create innovative and eye-catching designs that appeal to consumers looking for unique self-expression. - **Design:** The design industry can benefit from the growing demand for individuality in fashion, as it provides opportunities for designers to create products that reflect personal style and creativity. - **E-commerce:** The e-commerce industry can capitalize on the popularity of sock design competitions by creating platforms and marketplaces for designers to showcase and sell their unique sock designs. ## Related on Trend Hunter - [Magnetic Hand-Holding Socks](https://www.trendhunter.com/trends/handholding-socks.md) - [Sporty Vibrant Collaborative Socks](https://www.trendhunter.com/trends/everyday-sock.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Magnetic Couples Socks](https://www.trendhunter.com/trends/magnetic-couples-socks.md) - [Luxury Eco-Conscious Socks](https://www.trendhunter.com/trends/madmia.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Wearable Art Streetwear](https://www.trendhunter.com/trends/a-days-march-1.md) - [Experiential Sock Pop-Ups](https://www.trendhunter.com/trends/not-a-sock-shop.md) - [Romance-Inspired Functional Socks](https://www.trendhunter.com/trends/true-romance1.md)