# Mexican Heritage-Honoring Alcohol Jose Cuervo Celebrates Día De Muertos with New Packaging Design By Grace Mahas | Published 2019-10-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/da-de References: [bevindustry](https://www.bevindustry.com/articles/92465-jose-cuervo-celebrates-d%C3%ADa-de-muertos-with-packaging) & [cuervo](https://cuervo.com/222/) In honor of Día de Muertos -- which translates to 'Day of the Dead' -- Jose [Cuervo](https://www.trendhunter.com/trends/gonzalo-lebrija) has launched a limited-edition of its two iconic bottles: the Cuervo Tradicional Silver and Resposado. The alcohol is made from 100 percent blue agave tequila and their recipes are "deeply rooted in Mexican heritage." The two [limited-edition bottles](https://www.trendhunter.com/trends/reposado-limited-edition) boast a classic skull drawing amid [orange marigold flowers](https://www.trendhunter.com/trends/bozal-cempaschil-mezcal) that are emerging from the agave plant. The new design boasts a colorful palette that includes robin blues, burnt orange, eggshell white, and pale purple -- to name a few. Customers can purchase the 750-ml glass bottles in select retailers in the United States for $23 USD from October 31st until November 2. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 44% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Packaging Design:** Opportunity for alcohol brands to create limited-edition packaging designs that celebrate cultural events and holidays. - **Mexican Heritage-inspired Products:** Opportunity for brands to develop products that pay homage to Mexican heritage and incorporate traditional elements in their designs. - **Seasonal Alcohol Offerings:** Opportunity for alcohol brands to release seasonal offerings tied to specific events or holidays, adding novelty and excitement for consumers. ### Industries Being Reshaped - **Alcohol Beverage:** Opportunity for alcohol beverage companies to tap into cultural celebrations by creating limited-edition offerings and packaging designs. - **Packaging Design:** Opportunity for packaging design companies to collaborate with alcohol brands to create unique, culturally-inspired designs for special editions. - **Retail:** Opportunity for retailers to stock and promote limited-edition alcohol products tied to cultural celebrations, attracting customers seeking unique offerings. ## Related on Trend Hunter - [Mexican Holiday-Inspired Packaging](https://www.trendhunter.com/trends/chef-merito.md) - [Luxurious Mexican Tequila Bottles](https://www.trendhunter.com/trends/tequila-don-julio-70.md) - [Marigold-Infused Tequilas](https://www.trendhunter.com/trends/espolon-tequila-flor-de-oro.md) - [Collectible Tequila Launches](https://www.trendhunter.com/trends/paisaboys.md) - [Culturally Celebratory Whiskeys](https://www.trendhunter.com/trends/distil-your-world-mexico.md) - [Mexican Holiday-Branded Sodas](https://www.trendhunter.com/trends/manzanita-sol.md) - [Premium Tequila Boxes](https://www.trendhunter.com/trends/mexican-artistry.md) - [Mexican Heritage Installations](https://www.trendhunter.com/trends/tequila-don-julio-launches.md) - [Mexican Artist Tequila Art](https://www.trendhunter.com/trends/gonzalo-lebrija.md)