# Textural Festive Sneaker Collections adidas Presents the Dynamic Día de Muertos Collection By Amy Duong | Published 2024-08-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/da-de-muertos-collection References: [highsnobiety](https://www.highsnobiety.com/p/adidas-samba-dia-de-los-muertos-sneakers-2024/)  [adidas](https://www.trendhunter.com/trends/sambae-sneaker) introduces a new range of the Día de Muertos collection highlighted by sneaker models. Ahead of the series is a pair of [Sambas](https://www.trendhunter.com/trends/samba-sneaker-4), which are transformed with a textural finish throughout the upper nodding to the Mexican holiday. It starts with a creamy black leather base and [velvety suede](https://www.trendhunter.com/trends/campus-00-1) for a softer feel along the upper. It is all joined by white stitching in a dramatic form to add some more contrast -- this also references the calaveras or the sugar skull face emblem. Other themed details include the bone-shaped eye stays and the embroidered motifs in floral forms which add a pop of color. Additionally, the collection also features the adidas Crazychaos 2000 with a similar texture and themed motifs. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 42% | Activity: 14% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Holiday-themed Sneakers:** Sneakers inspired by cultural holidays offer unique design elements and meaningful storytelling, which can resonate deeply with specific consumer segments. - **Textural Fashion Footwear:** Incorporating different textures and materials such as velvety suede and creamy leather into sneaker designs provides a tactile experience that can set products apart in the market. - **Cultural Motif Integration:** Using culturally significant motifs like calaveras and bone-shaped eye stays can enhance product appeal by celebrating heritage and tradition in a visually compelling manner. ### Industries Being Reshaped - **Athletic Footwear:** The athletic footwear industry can explore themed collections that merge performance with unique cultural experiences, creating standout products in a saturated market. - **Fashion and Apparel:** Fashion brands can innovate by blending cultural references and distinctive textures into their apparel and accessory lines, offering consumers a deeper connection through apparel. - **Luxury Goods:** The inclusion of premium materials and intricate design details in products positions them within the luxury goods market, attracting consumers seeking exclusivity and craftsmanship. ## Related on Trend Hunter - [Family Ties-Inspired Dynamic Footwear](https://www.trendhunter.com/trends/con-mi-familia.md) - [Colorful Patchwork Collab Sneakers](https://www.trendhunter.com/trends/sambae-sneaker.md) - [Textural Tweed Lifestyle Sneakers](https://www.trendhunter.com/trends/tweed-samba.md) - [Textural Lifestyle Nostalgic Footwear](https://www.trendhunter.com/trends/pony-hair.md) - [Textural Chunky Collaborative Footwear](https://www.trendhunter.com/trends/kith-and-adidas-1.md) - [Puffy Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/white-vapour.md) - [Athletic Shoe Adornments](https://www.trendhunter.com/trends/lace-pearls.md) - [Lacy Low-Cut Lifestyle Sneakers](https://www.trendhunter.com/trends/lace-pattern.md) - [Exclusive Hairy Textural Sneakers](https://www.trendhunter.com/trends/campus-00-1.md)