# Ethical D2C Swimwear Brands Summersalt Measured 10,000 Women to Make This Collection By Ell Smith | Published 2018-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/d2c-swimwear References: [psfk](https://www.psfk.com/2018/05/summersalt-empowering-swimsuits.html) & [summersalt](https://www.summersalt.com/) One D2C swimwear company called Summersalt is aiming to disrupt the industry by following through with a line of [inclusive bathing suits](https://www.trendhunter.com/trends/versatile-sustainable-swimwear) that are reflective of today's modern woman. While inclusive beachwear isn't a new concept, this brand is going above and beyond to find out what women really need, and scanned the bodies of 10,000 different people to get a better understanding of common sizes and proportions. The company drew 1.5 million measurements from 10,000 women to create this line, which in addition to being inclusive, is also entirely [eco-friendly](https://www.trendhunter.com/trends/vitamin-a-1). Retailing for just $95 a suit, this ethically conscious, [stylish and practical line](https://www.trendhunter.com/trends/onewith-x-claire-buckley) is offering women an alternative to the ill-fitting or expensive designer offerings on the market. Image Credit: Summersalt via Facebook and Instagram @gosummersalt ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 56% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Inclusive Swimwear:** The trend of creating swimwear that is inclusive and reflective of today's modern woman. - **Data-driven Design:** The trend of collecting large amounts of data to design products that meet the needs of a diverse range of customers. - **Eco-friendly Fashion:** The trend of creating sustainable and environmentally conscious fashion pieces. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion industry can adopt inclusive sizing and utilize data-driven design to create more diverse product offerings. - **Consumer Goods:** The consumer goods industry can explore ways to incorporate eco-friendly materials and ethical production practices into their product offerings. - **Digital Marketing and Analytics:** The digital marketing and analytics industry can play a role in helping brands collect and analyze customer data to create products that are more reflective of their needs and preferences. ## Related on Trend Hunter - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Inclusive Sustainable Swimwear](https://www.trendhunter.com/trends/versatile-sustainable-swimwear.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Modern Low-Impact Swimwear](https://www.trendhunter.com/trends/vitamin-a-1.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Inclusive Collaboration Swimwear](https://www.trendhunter.com/trends/gillette-venus-and-the-saltwater-collective.md)