# D2C Minimalist Skincare 'Care' Connects Consumers to Straightforward, Effective Products By Laura McQuarrie | Published 2019-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/d2c-minimalist-skincare References: [packagingstrategies](https://www.packagingstrategies.com/articles/91086-new-skincare-brand-amps-up-packaging-with-minimalist-design) Fortunately for consumers today, there's an abundance of skincare products to choose from but it can be a challenge to settle on the right ones, especially when it comes to assembling a multi-step routine—Care is on a mission to simplify everything with its [minimalist skincare](https://www.trendhunter.com/trends/gen-z-males). Care sets itself apart as a [direct-to-consumer brand](https://www.trendhunter.com/trends/matter-of-monday) with just a few products: a cleanser, a toner, two kinds of moisturizers, a night serum, plus a lip and an eye cream. The simple and straightforward approach of the products is emphasized by the brand's [pared-back packaging](https://www.trendhunter.com/trends/mio-cosmetics), which embraces minimal color and modern typography. Since the products are sold online, they are shipped with additional information that helps to keep Care's aesthetic clean and clear. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **D2C Skincare:** Brands that eliminate middlemen and directly connect with consumers have an opportunity to offer straightforward and effective skincare solutions. - **Minimalist Skincare:** There is a growing demand for skincare products that offer a minimalist approach to sustained skin health and wellness. - **Simplified Routines:** Brands that offer simple and easy-to-use skincare routines have an opportunity to cater to consumers looking for low-maintenance yet effective solutions. ### Industries Being Reshaped - **Cosmetics:** Cosmetic companies have an opportunity to offer a range of direct-to-consumer minimalist skincare solutions. - **E-commerce:** E-commerce platforms can take advantage of the growing demand for simplified and straightforward skincare solutions by offering D2C brands a platform to reach their target audience online. - **Packaging:** Packaging companies can work with brands to create minimalist packaging designs that cater to consumers who value simplicity and functionality in their skincare products. ## Related on Trend Hunter - [Uncomplicated Youth Skincare](https://www.trendhunter.com/trends/binomial.md) - [Minimalist French Skincare Lines](https://www.trendhunter.com/trends/dore-1.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Wellness-Focused Efficient Skincare Lines](https://www.trendhunter.com/trends/practical-alchemy.md) - [Streamlined Skincare Solutions](https://www.trendhunter.com/trends/mio-cosmetics.md) - [Supercharged Multifunctional Skincare](https://www.trendhunter.com/trends/cellis.md) - [Simplistic Skincare Essentials](https://www.trendhunter.com/trends/gen-z-males.md) - [Creator-Powered Skincare Movements](https://www.trendhunter.com/trends/no-bs-skincare-club.md)