<!-- canonical: https://www.trendhunter.com/trends/d-reizen-goudvissen-hotel-amsterdam-airport -->
<!-- robots: noindex -->

# Goldfish Hotels
D-reizen Goudvissen Hotel at Amsterdam's Schiphol Airport

By Elsa Blaine | Published 2009-07-05 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/d-reizen-goudvissen-hotel-amsterdam-airport
References: [nrc.nl](http://www.nrc.nl/international/article2281373.ece/Goldfish_hotel_opens_at_Amsterdam_airport) & [d-reizen.nl](http://www.d-reizen.nl/)

Amsterdam’s Schiphol airport is the new home of a [hotel for goldfish](https://www.trendhunter.com/trends/jellycat-dog-hotel). Travel agent D-reizen, with the help of Olympic swimming champion Maarten van der Weijden, has opened the Goudvissen Hotel so travelers have a safe place to leave their pet fish while they are on vacation.

A [display aquarium](https://www.trendhunter.com/trends/sea-life) has been set-up to look like a beach-front hotel complete with lounge chairs and 80 resident goldfish. However, the actual fish-sitting takes place in “[private suites](https://www.trendhunter.com/trends/equinox-sleep-lab), so that they don’t get mixed up and catch each others’ diseases, D-reizen director Steven van Nieuwenhuizen explained.”

The fishy resort, inspired by the travel agent D-reizen, who uses an animated goldfish in its advertising, opened June 24, 2009.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 75% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### What's Driving This Trend

- **Pet Hotels:** There is a growing trend in pet hotels for various pets, such as goldfish, which offers a new business opportunity for pet hotel operators.
- **Creative Pet Care Services:** The creation of innovative pet care services, such as the goldfish hotel, offers disruptive innovation opportunities for entrepreneurial businesses in the pet care industry.
- **Airport Business Services:** The development of unique business services, such as the goldfish hotel at Schiphol airport, presents disruptive innovation opportunities for businesses to offer specialized services at airports.

### Who This Affects Most

- **Pet Care Industry:** The pet care industry has opportunities to expand beyond traditional services and offer a wider range of pet care services, including goldfish hotels.
- **Hospitality Industry:** The hospitality industry can disrupt the market by offering unique services such as goldfish hotels that cater to pet owners.
- **Airport Services Industry:** Airports can create new streams of revenue by offering bespoke services like a goldfish hotel, that can attract a wider range of travelers and provide them with a unique and memorable experience.

## Related on Trend Hunter

- [Live-Streaming Fish Doorbells](https://www.trendhunter.com/trends/visdeurbel.md)
- [Emergency Refuge Shelter Replicas](https://www.trendhunter.com/trends/emergency-refuge-shelter.md)
- [Stationery-Themed Hotel Rooms](https://www.trendhunter.com/trends/villa-fontaine-haneda-airport.md)
- [Waterless Fish Toys](https://www.trendhunter.com/trends/zhu-zhu-aquarium.md)
- [Luxury Icelandic Hotels](https://www.trendhunter.com/trends/the-reykvjavik-edition.md)
- [In-Gym Hotels](https://www.trendhunter.com/trends/in-gym-hotel.md)
- [Cracker-Sponsored Car Washes](https://www.trendhunter.com/trends/goldfish-car-wash.md)
- [Game-Inspired Aquarium Events](https://www.trendhunter.com/trends/sea-life.md)
- [Tennis-Ball-Themed Hotel Suites](https://www.trendhunter.com/trends/ihg-rally-room.md)
