# Topsy Turvy Cafes The D'espresso Coffee Shop Looks Like a Library Flipped on its Side By Meghan Young | Published 2010-10-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/d-espresso-coffeeshop References: [fastcodesign](http://www.fastcodesign.com/1662440/upside-down-cafe-looks-like-a-library-flipped-on-its-side) & [nemaworkshop](http://www.nemaworkshop.com/) The next time I visit New York, I definitely have to stop over at the D'Espresso coffee shop. Not only do I love my coffee, I also love [libraries](https://www.trendhunter.com/trends/la-liberia), even if they are flipped over onto their side. Designed by Anurag Nema and his 'nemaworkshop' team, the D'Espresso coffee shop does not actually feature real [shelves and books](https://www.trendhunter.com/trends/book-bar-toronto). Instead, it's a design gimmick made up of strategically placed tiles on the walls and floor. A clever concept, it'll make anyone feel like they've just stepped into Wonderland. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Upside-down Spaces:** The trend of designing spaces that use visual illusions to create upside-down environments provides opportunities for unique customer experiences. - **Illusionary Interiors:** Designing interior spaces with illusionary features can create buzz and differentiate a brand from competitors, leading to increased customer engagement. - **Interactive Spaces:** Interactive spaces, like the D'Espresso coffee shop, provide opportunities for customers to engage with the brand in a new and unique way, increasing customer retention and loyalty. ### Sectors Adopting This - **Hospitality:** Upside-down and illusionary design trends can be applied to cafes, hotels, and restaurants to create a unique and memorable customer experience. - **Retail:** Retail stores can incorporate illusionary elements to create a unique shopping experience, increasing customer engagement and loyalty. - **Entertainment:** The concept of designing upside-down or illusionary environments can be applied to entertainment venues, such as museums and theme parks, to enhance the customer experience and create a memorable visit. ## Related on Trend Hunter - [Modern Coffee Culture Boutiques](https://www.trendhunter.com/trends/nespresso-new-york-city-flagship.md) - [Experimental Sporty Coffee shops](https://www.trendhunter.com/trends/common-grounds-terra-cafe.md) - [Espresso Martini Bars](https://www.trendhunter.com/trends/espresso-martini-bar.md) - [Modernist Art-Deco Cafés](https://www.trendhunter.com/trends/watchhouse-caf.md) - [Nature-Inspired Coffee Boutiques](https://www.trendhunter.com/trends/coffee-boutique.md) - [Eclectic Bistro Designs](https://www.trendhunter.com/trends/deux-gares-express-caf.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Canal Water-Utilizing Waterside Cafes](https://www.trendhunter.com/trends/canal-cafe.md) - [Dynamic Layered Interior Cafés](https://www.trendhunter.com/trends/caf-tondo.md)