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# Pharmaceutical Wine Bottles
Tsikoudia is a Uniquely Bottled Offering from a Cyprus Winery

By Rebecca Byers | Published 2015-10-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cyprus-wine
References: [lovelypackage](http://lovelypackage.com/tsikoudia/)

Tsikoudia is an offering from a Cyprus winery that features a slightly unconventional bottle. Described by Manousakis Winery as "a distillate made from the marc of their Roussanne grapes," the product is branded with alchemist-inspired imagery that underlines the longstanding history of the beverage on the island of Crete. Tsikoudia is an ancient beverage enjoyed for centuries on the island as an [aperitif](https://www.trendhunter.com/trends/single-serve-aperitifs) and boasting alleged healing powers.

Tsikoudia is packaged in [apothecary-style medicine bottles](https://www.trendhunter.com/trends/sculptural-glass-bottles) that feature bright yellow labels brandishing the Manousakis Winery logo and accompanying information. The vibrant labels include a graphical depiction of the Minotaur planting a labyrinth vineyard formation while wearing a traditional Cretan costume. The recipe for Tsikoudia has remained a local secret as long as it has been enjoyed.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 43% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Pharmaceutical Packaging:** Develop innovative packaging designs and formats inspired by pharmaceutical products and branding to enhance product appeal and marketability.
- **Alchemist-inspired Imagery:** Incorporate historical and mystical themes in product branding and marketing to add a unique and appealing touch to offerings.
- **Traditional Remedies:** Explore the use of traditional remedies and ingredients to create new beverage and food products that offer added health benefits and appeal to health-conscious consumers.

### Who This Affects Most

- **Wine and Spirits:** Incorporate innovative packaging and branding concepts to create unique and appealing product offerings that stand out in the crowded and competitive wine and spirits market.
- **Pharmaceuticals:** Consider applying pharmaceutical packaging and branding concepts to non-pharmaceutical products such as food and beverages to create distinctive and recognizable offerings that are visually appealing and attract consumer interest.
- **Health and Wellness:** Look into using traditional remedies and ingredients to create products that offer added health benefits and appeal to the growing number of health and wellness-conscious consumers seeking natural and holistic solutions.

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