# Mediterranean Food Rebrands
Cypressa Undergoes a Vibrant Rebrand to Reflect its Heritage

By Kanesa D | Published 2023-03-21 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/cypressa-1
References: [packagingnews](https://www.packagingnews.co.uk/design/new-packs/cypressa-gets-new-look-to-celebrate-sunshine-flavours-21-03-2023) & [cypressa](https://www.cypressa.co.uk/)

![Mediterranean Food Rebrands](https://cdn.trendhunterstatic.com/thumbs/501/cypressa-1.jpeg)

Cypressa, a brand dedicated to sourcing authentic Mediterranean food, has officially revealed its new rebrand which reflects its heritage and "foods of the sun" motto. The rebrand transforms the brand's portfolio by adding vibrant images and colors inspired by the Mediterranean, Middle East, and more.

The new artwork features imagery and landscapes from Ethiopia and Sudan for the Tahini jars, Mediterranean shorelines and sky for Cypressa's antipasti, and olive fields and small-scale farms in northern Greece for the olives and olive oils.

“We’re incredibly excited to unveil this full rebrand at a time where Cypressa is going through a period of expansion and bringing new products into the range. The brand has come a long way over the last 10 years, since the last designs were put together, and we wanted something that not only reflects Cypressa today, but where we see the brand heading over the coming years," said Harry Constantinou, commercial controller at Cypressa.

Image Credit: Cypressa