# Versatile Men's Grooming Products Jo Malone London Expands Its Cypress & Grapevine Fragrance By Kalin Ned | Published 2026-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cypress-grapevine References: [newswire](https://www.newswire.ca/news-releases/jo-malone-london-launches-new-hair-amp-body-wash-to-the-cypress-amp-grapevine-collection-835691746.html)  [Jo Malone London](https://www.trendhunter.com/trends/sea-salt-bergamot) has expanded its bestselling Cypress & Grapevine fragrance collection by introducing two new product formats — a 30 millilitre travel-sized edition of the cologne and a versatile hair and body wash that can be used on both skin and hair. The Cypress & Grapevine fragrance itself combines top notes of cypress, heart notes of grapevine, and base notes of amber to create a fresh yet woody and warm scent profile. Jo Malone London describes this aroma as refined, distinctive, and bold. The new hair and body wash is formulated as a clear gel containing conditioning ingredients and gentle cleansers, allowing it to foam while cleansing and nourishing without stripping moisture. The full Cypress & Grapevine collection, thus, includes the Cypress & Grapevine Cologne [Intense](https://www.trendhunter.com/trends/hinoki-cedarwood-cologne-intense) in 30ml, 50ml, and 100ml formats, as well as the Body & Hand Wash, Hair & Body Wash, All Over Body Spray, and a Classic Candle. Image Credit: Jo Malone London ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 60% | Activity: 74% | Freshness: 72% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Travel-sized Luxury:** Smaller premium formats enable high-end fragrance brands to reach frequent travelers and sampling-minded consumers through portable, collectible offerings that reframe luxury accessibility. - **Multipurpose Grooming Formulas:** Products that combine hair, body, and skin benefits point to streamlined routines and ingredient synergies that could redefine category boundaries between haircare and skincare. - **Scent Ecosystem Expansion:** Extending a signature fragrance across candles, sprays, washes, and varied concentrations suggests a platform approach where cohesive scent families drive recurring purchases and brand loyalty. ### Where This Applies - **Men's Grooming:** An emphasis on versatile, conditioning washes and compact colognes indicates potential for new segmented product lines tailored to modern masculine self-care rituals. - **Premium Fragrance Retail:** The proliferation of multi-format fragrance collections signals opportunities for immersive retail experiences and subscription models centered on scent discovery. - **Personal Care Manufacturing:** Formulation advances for gentle, multifunctional gels reveal possibilities for contract manufacturers to innovate modular bases that serve cross-category private-label and branded programs. ## Related on Trend Hunter - [Easy-Wearing Fragrance Mists](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists.md) - [Versatile Fragrance Mists](https://www.trendhunter.com/trends/almond-hair-body-mist.md) - [Brush-On Perfumes](https://www.trendhunter.com/trends/zara-jo-malone.md) - [Gourmand Hair Perfumes](https://www.trendhunter.com/trends/glazed-scents-trio.md) - [Aromatic Body Spritzes](https://www.trendhunter.com/trends/glossier-body-care.md) - [Mediterranean-Inspired Fragrance Mists](https://www.trendhunter.com/trends/santorini-hair.md) - [All-Over Fragrance Balms](https://www.trendhunter.com/trends/bleu-de-chanel-allover-fragrance-balm.md) - [Refined Contemporary Colognes](https://www.trendhunter.com/trends/the-colognes-by-ds-durga.md) - [Dual-Layer Perfume Mists](https://www.trendhunter.com/trends/orebella-body-hair-perfume-mists.md)