# Board Riding Apparel Collections Roxy and Cynthia Rowley Have Joined Forces in a Sports Collection By Francesca Mercurio | Published 2021-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cynthia-rowley References: [bestdealsok](https://bestdealsok.com/designer-cynthia-rowley-and-sportswear-brand-roxy-are-planning-a-ski-and-swimwear-collab/) Sportswear brand [Roxy](https://www.trendhunter.com/trends/jakks-pacific-1) and New York-based designer Cynthia Rowley have joined forces to create a limited-edition ski and swim collection. The line celebrates the love of board riding - both in the water and on the slopes - and encourages beginners and professionals alike to get on the board and have a good time. The Rowley x Roxy collection features 25 pieces and boasts floral and brightly-colored patterns. The line offers all the surfing and snowboarding essentials - from puffer jackets, swimsuits, ski pants to wetsuits. Each piece comes complete with a Cynthia Rowley x Roxy stamp. Olympic gold medalist Chloe Kim and surf champion Kelia Moniz have been chosen as the collection's face to launch the collection. Image Credit: Cynthia Rowley ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 16% | Activity: 27% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Board Riding Apparel Collections:** Collaborations between sportswear brands and fashion designers to release unique collections of clothes and accessories for board riding enthusiasts. - **Limited-edition Sports Collections:** The trend of releasing limited-edition sports collections that feature unique designs and styles to appeal to a specific audience. - **Celebrity Endorsements for Sportswear Brands:** The rise of sportswear brands partnering with athletes and sports personalities to endorse their collections and appeal to a wider audience. ### Who This Affects Most - **Sports Apparel Industry:** Companies in the sports apparel industry that can collaborate with fashion designers to release unique collections for specific sports and activities. - **Fashion Industry:** Designers and brands in the fashion industry that have the potential to collaborate with sportswear brands to release limited-edition collections for board riding enthusiasts. - **Athlete Endorsement Industry:** Agencies and platforms that connect sportswear brands with athletes and sports personalities for endorsements and collaborations to reach a wider audience. ## Related on Trend Hunter - [Celebrity-Backed Vacation Collections](https://www.trendhunter.com/trends/joe-fresh-2.md) - [Playful Apparel Collabs](https://www.trendhunter.com/trends/stoney-clover-lane-x-roller-rabbit.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Sleek Freestyle Snowboard Collections](https://www.trendhunter.com/trends/welcome-x-686.md) - [Adventure-Ready Activewear Collections](https://www.trendhunter.com/trends/rose-boreal.md) - [Ultra-Chic Luxury Ski Brands](https://www.trendhunter.com/trends/luxury-ski-brand.md) - [Vibrant Collaborative Geometric Fashion](https://www.trendhunter.com/trends/roksanda-1.md) - [Inclusive Collaborative Swimwear](https://www.trendhunter.com/trends/gillette-venus-1.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md)