# Art Deco Undergarments Artistic Underwear in the Cynthia Rowley Shapewear Collection By Luisa Amanda Gomes | Published 2010-04-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cynthia-rowley-shapewear-collection References: [coutorture](http://www.coutorture.com/Cynthia-Rowleys-New-Shapewear-Collection-Both-Sexy-Functional-8216150) & [cynthiarowley](http://www.cynthiarowley.com/) The Cynthia Rowley Shapewear collection has a great selection for anyone who's looking to enhance their wardrobe this summer. As shapewear and other [figure-enhancing garments](https://www.trendhunter.com/trends/body-by-miraclesuit) are making a comeback, there's no reason to for you to dip into your mother's closet for traditional nude-colored slimming undies and [plain girdles](https://www.trendhunter.com/trends/stripe-stare-bra-shop). Cynthia Rowley's [shapewear collection](https://www.trendhunter.com/trends/shapermint) has taken these tradition body-shapers and infused with eye-catching designs! This new take on underwear is incredible. **Implications** - Consumers are naturally drawn to products that contain some sort of sex appeal. Products that utilize sex as a selling aspect are more appealing than those which simply serve a practical purpose. In order to attract more shoppers, a company could focus on this. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Key Themes Behind This Trend - **Artistic Underwear:** Opportunity for companies to create innovative and visually appealing designs for shapewear and other figure-enhancing garments. - **Eye-catching Shapewear:** Opportunity to create shapewear with unique and attention-grabbing designs, catering to consumers' desire for fashionable undergarments. - **Figure-enhancing Fashion:** Opportunity to expand the market for figure-enhancing garments beyond traditional nude-colored slimming undies and plain girdles by incorporating art and fashion into the designs. ### Where This Applies - **Fashion:** Fashion companies can explore creating artistic and visually appealing shapewear and figure-enhancing garments to meet the growing demand for fashionable undergarments. - **Apparel Manufacturing:** Opportunity for apparel manufacturers to incorporate unique designs into shapewear and figure-enhancing garments to differentiate their products in the market. - **Lingerie:** Lingerie companies can innovate by blending art and fashion into their designs, creating visually appealing and figure-enhancing undergarments for consumers. ## Related on Trend Hunter - [Minimalist Shapewear Undies](https://www.trendhunter.com/trends/shapewear-undies.md) - [Holiday Shapewear Collection](https://www.trendhunter.com/trends/holiday-shapewear.md) - [Customizable Shapewear Collections](https://www.trendhunter.com/trends/knix-shapewear-collection.md) - [Empowering Superhero-Inspired Shapewear](https://www.trendhunter.com/trends/inner-armour.md) - [Sculpting Shapewear Additions](https://www.trendhunter.com/trends/ultralift.md) - [Sustainable Shapewear Lines](https://www.trendhunter.com/trends/oceanhug.md) - [Shapewear Collections Expand North](https://www.trendhunter.com/trends/shapermint.md) - [Comfort-Focused Shapewear Bras](https://www.trendhunter.com/trends/shapewear-bra.md) - [Shaping Swimwear Lines](https://www.trendhunter.com/trends/shaping-swimwear.md)