# Stacked Apple Branding Cydr Lubelski Packaging Communicates Freshness and Lightheartedness By Amelia Roblin | Published 2013-10-04 | World Source: Trend Hunter, https://www.trendhunter.com/trends/cydr-lubelski-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/10/cydr-lubelski.html) & [brandy.pl](http://www.brandy.pl/329/cydr-lubelski) Even when it's you on your own, kicking back to have a drink is a great relaxing ritual. With this considered, Cydr Lubelski packaging expresses a relative simplicity and a playfulness that really keeps things light. [Brandy Design's](https://www.trendhunter.com/trends/organic-apple-brandy) challenge was to promote this new Polish cider to a market without much of an existing consumer base for [crushed apple alcohol](https://www.trendhunter.com/trends/thatchers-cider-juicy-apple). Working with this notion of newness, the creative team aimed to emphasize freshness, in a scheme that would do well to describe the quality of the fruit within the product. The three stacked Granny Smith apples has already become an icon in Poland. This brand identity is straightforward and scrumptious, as a clear photograph of clean, shiny and ripe produce that have been arranged in a whimsically off-centered way. Cydr Lubelski packaging advertises cider and a [carefree lifestyle](https://www.trendhunter.com/trends/angry-orchards-latest-campaign). ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 25% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What Makes This Trend Stand Out - **Simplicity-playfulness Balance:** Seeking simplicity and playfulness balance in packaging design can efficiently communicate freshness and quality of new products. - **New Market Penetration:** Designing creative packaging is crucial to penetrate new markets and promote a new product to potentially unfamiliar consumers. - **Brand Identity Building:** Developing a memorable brand identity through packaging can establish iconic visuals that resonate with consumers and successfully promote products. ### Sectors Adopting This - **Beverage:** Designing creative packaging is especially important for the beverage industry because it can create a unique and memorable experience for consumers that can directly affect brand loyalty. - **Food:** Innovative and playful packaging designs can help boost customer engagement and create a long-lasting impression in the highly competitive food industry. - **Marketing/advertising:** Designing effective packaging is an opportunity for marketing and advertising professionals to create brand awareness and a strong visual identity, in turn driving growth for businesses. ## Related on Trend Hunter - [Updated Cider Packaging](https://www.trendhunter.com/trends/heineken-ireland.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Apple Wine Cocktails](https://www.trendhunter.com/trends/angry-orchard-canned-cocktail.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Refreshingly Light Summertime Ciders](https://www.trendhunter.com/trends/crisp-apple-cider.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md)