# Custom Cycling Kits Rapha Custom Gives Cyclists the Ability to Create On-Demand Team Kits By Laura McQuarrie | Published 2019-03-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cycling-kit References: [thecurrentdaily](https://thecurrentdaily.com/2019/03/11/rapha-launches-custom-cycling-kits-on-demand/) & [rapha.cc](https://www.rapha.cc/gb/en/custom/) In collaboration with software company Unmade, cycling brand Rapha is making it possible for cyclists to create their very own custom cycling kits on demand with a new personalized service called Rapha Custom. Starting from a template, users are able to select a layout of their choosing and proceed to select a pleasing color palette to unify their team. Even more customization options are available, as teams may choose to upload a logo or text. Once finished, the designs are digitally printed and delivered in a matter of weeks. According to Ed Clifford, head of Rapha Custom, "The market was crying out for a design-led and fully digital customer experience that was seamless in manufacturing and delivery." As well as being extremely useful for customer-facing applications, Rapha Custom also has the potential to support Rapha internally in creating special edition designs for partners, prototypes and limited short runs. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 77% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **On-demand Customization:** The rise of personalized services like Rapha Custom provides an opportunity for businesses to adopt on-demand customization to cater to individual customer needs. - **Digital Printing:** The use of digital printing technology for custom cycling kits is a major trend in the garment industry that presents an opportunity for businesses to offer unique and personalization options. - **Collaborative Partnerships:** Collaborative partnerships between businesses like Rapha and Unmade can lead to disruptive innovation in the digital manufacturing and textile industries. ### Sectors Adopting This - **Fashion Retail:** The advent of on-demand customization through digital printing in fashion retail presents an opportunity for businesses to enhance the customer experience and generate higher revenue. - **Sporting Goods:** The trend of personalized cycling kits presents an opportunity for sporting goods companies to offer customization options and unique product offerings for consumers. - **Textile Manufacturing:** Collaborative partnerships between textile manufacturing companies and software companies like Unmade can lead to disruptive innovation in the digital manufacturing and textile industries. ## Related on Trend Hunter - [Long-Distance Cycling Apparel](https://www.trendhunter.com/trends/brevet.md) - [Collaborative Artistic Bicycle Designs](https://www.trendhunter.com/trends/david-carson.md) - [Advanced Thermoregulation Cycling Apparel](https://www.trendhunter.com/trends/advanced-thermoregulation.md) - [Adventure-Ready Durable Apparel](https://www.trendhunter.com/trends/explore-collection.md) - [Modest Cycling Gear Collections](https://www.trendhunter.com/trends/cycling-hijab.md) - [Superbike Customization Programs](https://www.trendhunter.com/trends/unica.md) - [Custom-Made Stylized E-Bikes](https://www.trendhunter.com/trends/mastix.md) - [Customized 3D-Printed Bike Helmets](https://www.trendhunter.com/trends/kav-bike-helmets.md) - [Custom-Printed Cyclist Saddles](https://www.trendhunter.com/trends/fizik-onetoone-saddle.md)