# Power-Maximizing Cycling Footwear The S-PHYRE Cycling Shoes Reduce Aerodynamic Drag By Rahul Kalvapalle | Published 2016-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cycling-footwear References: [velonewspetitor](http://velonews.competitor.com/2016/08/news/new-shimano-s-phyre-performance-road-mountain-bike-shoes-socks_419465) & [bike.shimano](http://bike.shimano.com/content/sac-bike/en/home/news-and-info/news/new-shimano-s-phyre-road-and-mtb-footwear-unveiled.html) Japanese company [Shimano](https://www.trendhunter.com/trends/shimano-clmt001) is perhaps best known for creating high-quality cycling brakes and other components, but the company also offers high-tech cycling footwear such as the brand new S-PHYRE line. This [high-performance cycling footwear](https://www.trendhunter.com/trends/performance-running-footwear) collection is designed to optimize and maximize the direction of power through the pedals by virtue of an [ultra-aerodynamic design](https://www.trendhunter.com/trends/dfranklin-aero-sneakers) that reduces wind drag and also encouraging highly efficient movements from the rider through to their footwear and onto the pedals that drive the bicycle forward. These shoes, which will be available for a price of $400, accommodate a diverse range of foot shapes and sizes, so that every cyclist can maximize their performance. The result of a long period of performance analysis, the Shimano S-PHYRE line is a great example of intelligent shoe design enhancing performance among cyclists. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 73% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Power-maximizing Cycling Footwear:** Shimano's S-PHYRE line demonstrates the trend of optimizing power transfer through aerodynamic shoe design. - **Ultra-aerodynamic Design:** The S-PHYRE line showcases the trend of reducing wind drag to enhance cycling performance. - **Intelligent Shoe Design:** Shimano's S-PHYRE line highlights the trend of using technology to enhance performance and comfort in cycling footwear. ### Sectors Adopting This - **Cycling Footwear:** The S-PHYRE line illustrates the disruptive innovation opportunity for cycling footwear manufacturers to incorporate aerodynamic design for optimized power transfer. - **Sports Gear Manufacturing:** The ultra-aerodynamic design trend in cycling footwear presents a disruptive innovation opportunity for sports gear manufacturers to invest in research and development for performance-enhancing products. - **Outdoor Sporting Goods Retail:** The intelligent shoe design trend highlights the disruptive innovation opportunity for outdoor sporting goods retailers to offer high-performance, technology-integrated footwear to appeal to cycling enthusiasts. ## Related on Trend Hunter - [Metallic Indoor Cycling Shoes](https://www.trendhunter.com/trends/puma-pwrspin-x-alex-toussaint.md) - [Superior Ultramarathon Sneaker Designs](https://www.trendhunter.com/trends/adidas-adizero-prime-x-evo.md) - [User-Friendly Cyclist Shoe Cleats](https://www.trendhunter.com/trends/shimano-clmt001.md) - [Road Racing Shoes](https://www.trendhunter.com/trends/slab-phantasm-3.md) - [Tire-Inspired Running Shoes](https://www.trendhunter.com/trends/craft-kype-pro.md) - [Performance Road Racing Shoes](https://www.trendhunter.com/trends/hoka-cielo-x1.md) - [Color-Changing Clipless Pedals](https://www.trendhunter.com/trends/clipless-pedals.md) - [Aerodynamic Professional Cyclist Helmets](https://www.trendhunter.com/trends/aerohead-ii.md) - [Exceptional Energy Return Runners](https://www.trendhunter.com/trends/fuelcell-sc-elite-v4.md)