# Versatile Cycling Fashion H&M's New Bike Fashion Line Combines Style with Functionality By Simal Yilmaz | Published 2013-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cycling-fashion References: [youtube](https://www.youtube.com/watch?v=826dFgHBI-k) & [hm](http://www.hm.com/ca/) [H&M's](https://www.trendhunter.com/trends/hm-2) capsule men's collection for [Brick Lane Bikes](https://www.trendhunter.com/trends/brick-houses) is amazingly versatile, trendy and durable. Designed by H&M and tested by Brick Lane Bikes, the pieces are designed to suit the biking lifestyle which requires the bicycler to travel lightly. H&M has taken this rule to heart and is offering a collection that can be worn multiple ways and suit a variety of occasions, eliminating the need to carry extra pieces. The clothing is ideal for carrying around biking accessories and is specifically designed bikers to transform their outfits with a few easy adjustments without compromising style and professionalism. The 11-piece collection that is made entirely out of [more sustainable materials](https://www.trendhunter.com/trends/craft-sportswear) combine style with efficient functionality. The release date for this men's cycling collection is March 7th 2013. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 68% | Activity: 94% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion:** Opportunity for fashion brands to incorporate more sustainable materials into their collections while maintaining style and functionality. - **Versatile Clothing:** Opportunity for clothing brands to design multi-purpose garments that can be worn in different ways for various occasions, reducing the need for multiple pieces. - **Fashion for Active Lifestyles:** Opportunity for fashion brands to create specialized collections for individuals with active lifestyles, such as bikers, that merge style and functionality. ### Where This Applies - **Fashion:** The fashion industry can embrace the trend of versatile cycling fashion and explore new ways to incorporate functionality into their designs. - **Sustainability:** The sustainability industry can collaborate with fashion brands to develop more sustainable materials and manufacturing processes for clothing. - **Outdoor Gear:** The outdoor gear industry can explore the opportunity to create clothing and accessories specifically designed for individuals with active lifestyles like bikers, providing them with stylish and functional options. ## Related on Trend Hunter - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Bold Mountain Biking Apparel](https://www.trendhunter.com/trends/amlie-graef.md) - [Long-Distance Cycling Apparel](https://www.trendhunter.com/trends/brevet.md) - [British Bicycle Apparel Collections](https://www.trendhunter.com/trends/brompton-bicycle.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Summer-Ready Utilitarian Fashion](https://www.trendhunter.com/trends/hh118389225-2.md) - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md)