# Portable Bar Bikes The 'Cycle Pub' Provides On-The-Go Partying By Courtney Scharf | Published 2012-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cycle-pub References: [holykaw.alltop](http://holykaw.alltop.com/ride-away-the-beer-on-the-cycle-pub) & [cyclepub](http://www.cyclepub.com/index.html) Operating solely in the US as of now, the 'Cycle Pub' is an awesome mix between fun and exercise. An on-the-go bar, this is a scenic way to enjoy a brew. Offering both customized and predetermined two hour tours, the pub takes your party through a tour of the outdoors with only minimal exertion on the part of riders. Carrying many people on the sides of the portable bar, the bike-meets-pub creation can host surprisingly large groups. Sure to impress participants, the 'Cycle Pub' adds another dimension to socializing. The only potential issue with the creation is that the seats don't come with backs, making for a potentially bumpy ride. Despite this, the novelty of the service likely overcomes the design. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 68% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Portable Bar Bikes:** Disruptive Innovation Opportunity: Explore the market potential for portable bar bikes as a unique way for consumers to combine exercise, socializing, and outdoor activities. - **'cycle Pub':** Disruptive Innovation Opportunity: Develop and improve on-the-go bar concepts, offering customizable and guided tours that provide a fun and scenic experience for customers. - **On-the-go Partying:** Disruptive Innovation Opportunity: Create innovative and mobile party experiences that allow customers to enjoy drinks and socialize while exploring different locations or attractions. ### Who This Affects Most - **Hospitality:** Disruptive Innovation Opportunity: Incorporate portable bar bikes into the hospitality industry, offering guests a unique and interactive experience during events, parties, or tours. - **Recreation:** Disruptive Innovation Opportunity: Introduce portable bar bikes to the recreational sector, providing customers with a fun and active way to enjoy outdoor activities while socializing. - **Tourism:** Disruptive Innovation Opportunity: Target the tourism industry by offering guided tours on portable bar bikes, providing tourists with a memorable and entertaining way to explore different destinations. ## Related on Trend Hunter - [Compact Foldable City Bikes](https://www.trendhunter.com/trends/pop-cycle.md) - [Smart Mixology Speakeasies](https://www.trendhunter.com/trends/barsys-speakeasy.md) - [All-in-One Timber Bar Carts](https://www.trendhunter.com/trends/moba-drinks-trolley.md) - [Artful Colorful Bar Carts](https://www.trendhunter.com/trends/jolly-trolley-1.md) - [Contemporary Home Party Trolley](https://www.trendhunter.com/trends/the-diner.md) - [Lightweight Four-Wheeled Bikes](https://www.trendhunter.com/trends/activcycle.md) - [Floating Cabana Bars](https://www.trendhunter.com/trends/floating-cabana-bar.md) - [Compact Collapsible Bikes](https://www.trendhunter.com/trends/collapsible-bike.md) - [Transforming Furniture Bicycles](https://www.trendhunter.com/trends/outlaw-bike.md)