# Charitable Workouts Cybex Launches Pink Treadmill for Breast Cancer By Rose Nazarali | Published 2009-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cybex-pink-treadmill References: [bornrich.org](http://www.bornrich.org/entry/cybex-launches-pink-treadmills-to-help-support-a-noble-cause/) & [cybexintl](http://www.cybexintl.com/defaultAlt.aspx) Cybex International has recently released a [pink treadmill](https://www.trendhunter.com/trends/together-in-pink-collection) for this October’s [breast cancer awareness month](https://www.trendhunter.com/trends/united-breast-cancer-foundations). The treadmill itself logs miles and 10 cents of every mile logged in October 2009 will go to breast cancer research. For [exercise facilities](https://www.trendhunter.com/trends/aviron-victory-treadmill), every purchase of a treadmill will also come with a packaged breast cancer campaign to help raise awareness. **Implications** - Rather than simply asking consumers for donations, some charitable organizations are realizing the importance of fully engaging their supporters -- so that they remain supporters throughout their lives. By tying useful services and products with long-term benefits, like a treadmill, to a particular cause, non-profit organizations can better keep their message top-of-mind among their supporters. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 36% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Fitness:** Fitness and charity are being combined to raise awareness and funds for breast cancer research through the sale of pink treadmills. - **Cause Marketing:** Companies are partnering with non-profit organizations to promote a cause and appeal to socially conscious consumers through charitable campaigns. - **Engaging Supporters:** Non-profit organizations are engaging supporters by offering useful products and services that benefit both parties and keep the cause top-of-mind. ### Sectors Adopting This - **Fitness Equipment:** Fitness equipment manufacturers are teaming up with non-profit organizations to create charitable products and campaigns that appeal to fitness enthusiasts and socially conscious consumers. - **Non-profit:** Non-profit organizations are partnering with companies to create cause marketing campaigns that raise awareness and funds for their cause while appealing to socially conscious consumers. - **Healthcare:** The healthcare industry can benefit from partnerships with non-profits that raise awareness and funds for research by promoting fitness and healthy lifestyles through charitable campaigns. ## Related on Trend Hunter - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Awareness-Driven Pink Mug Fundraisers](https://www.trendhunter.com/trends/pink-mug.md) - [Cancer Awareness Bakery Branding](https://www.trendhunter.com/trends/toufayan-bakeries.md) - [Breast Cancer Awareness Coffees](https://www.trendhunter.com/trends/charitable-donation-campaign.md) - [Breast Cancer Awareness-Focused Mascaras](https://www.trendhunter.com/trends/thrive-causemetics1.md) - [Charitable Pink Slides](https://www.trendhunter.com/trends/project-pink-slide.md) - [Pink-Accented Bakery Packaging](https://www.trendhunter.com/trends/toufayan-bakeries1.md) - [Cancer Awareness Protein Bars](https://www.trendhunter.com/trends/fitcrunch-strawberry-strudel.md) - [Charitable Cannabis Initiatives](https://www.trendhunter.com/trends/doobies-for-boobies.md)