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# High-End Photography in Your Phone
New Cybershot C902 & C702

By Ayman | Published 2008-02-15 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/cybershot-c902-c702
References: [gizmodo](http://gizmodo.com/354746/sony-ericsson-c902-c702-bring-high+end-photography-to-your-pocket) & [sonyericsson](http://www.sonyericsson.com/cws/corporate/press/pressreleases/pressreleasedetails/c702andc902global-20080210)

If you love taking pictures anytime on the spot, [Sony](https://www.trendhunter.com/trends/sony-xperia-proi) [Ericsson](https://www.trendhunter.com/trends/Early-Access-Program) is promising best-in class picture quality beyond just megapixels with the new C702 Cyber-shotâ„¢ and C902 Cyber-shotâ„¢. The models, presented at the [Mobile World Congress](https://www.trendhunter.com/trends/galaxy-s23-ultra) in Spain, build on the Cyber-shotâ„¢ legacy by adding a few new tricks. The C702 with its 'splash and dust resistant' feature targets the active (and clumsy) lifestyle, while the more advanced C902 packs impressive high-end camera specs.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 81% | Activity: 96% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **Enhanced Mobile Photography:** Opportunity for high-quality camera technology integration in mobile devices to compete with traditional cameras.
- **Rugged Mobile Devices:** Opportunity for durable and water-resistant mobile devices targeting outdoor and active lifestyles.
- **Specialized Mobile Photography Features:** Opportunity for mobile devices to offer unique photography features beyond just megapixels.

### Who This Affects Most

- **Mobile Technology:** Can capitalize on integrating high-end camera technology with mobile devices to appeal to photography enthusiasts.
- **Consumer Electronics:** Can innovate with durable and water-resistant mobile devices targeting outdoor and active lifestyles, expanding their market.
- **Photography:** Can explore partnerships with mobile device manufacturers to develop and market specialized photography features.

## Related on Trend Hunter

- [Photography-Centric Smartphones](https://www.trendhunter.com/trends/ax-phone.md)
- [Photographer-Targeted Smartphones](https://www.trendhunter.com/trends/sony-xperia-proi.md)
- [Advanced Everyday Camera Sensors](https://www.trendhunter.com/trends/sony-lytia-901.md)
- [Premium Photography Smartphone Models](https://www.trendhunter.com/trends/tecno-camon-19-series-smartphones.md)
- [Flagship AI-Powered Smartphones](https://www.trendhunter.com/trends/sony-xperia-1-vii.md)
- [Hyper-Speedy Photography Smartphones](https://www.trendhunter.com/trends/sony-xperia-1-iv.md)
- [Masterful Photography Smartphones](https://www.trendhunter.com/trends/sony-xperia-5-v.md)
- [Image Sensor-Upgrade Smartphones](https://www.trendhunter.com/trends/xperia-1-v.md)
- [Minimalist Photography Smartphones](https://www.trendhunter.com/trends/sony-xperia-10-vii.md)
