# Cyberpunk-Inspired Sports Cars Lamborghini and Ikeuchi Hiroto Customized a Lamborghini Huracán STO By Mickey Phoon | Published 2023-02-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/cyberpunkinspired-sports-cars References: [hypebeast](https://hypebeast.com/2023/2/lamborghini-60th-anniversary-chasing-the-future-ikeuchi-collab-info)  In Celebration of Lamborghini’s 60th anniversary, the luxury sports car brand has joined with contemporary artist Ikeuchi Hiroto for a cyberpunk-inspired custom Lamborghini Huracán STO called ‘Time Chaser_111100’ and a Time Gazer interactive art piece as part of its “Chasing the Future” initiative. Head of Japan Automobili Lamborghini Davide Sfrecola spoke on the collaboration, saying: “He amplifies and investigates the connection and relationship between humans and technology in a country so rich in millennia-old traditions and contemporary culture.” The Lamborghini Huracán STO was designed in a cyberpunk theme with futuristic designs on the mechanical specs as well since Ikeuchi Hiroto is best known for his futuristic mechanical display pieces. The Lamborghini Huracán STO ‘Time Chaser_111100’ features cyberpunk decals with white, silver, and black color scheme and carbon fiber accents. Additionally, there is a supercomputer-like unit on the engine cover. As for the Time Gazer art piece, it resembles an ultra-advanced controller as well as incorporating a number of high-valued computer pieces combined with automotive elements from Lamborghini. Through Lamborghinis’s sports cars and Ikeuchi Hiroto’s influence, these two pieces explore the concepts of time and timelessness. Image Credit: Lamborghini, [hypebeast](https://hypebeast.com/2023/2/lamborghini-60th-anniversary-chasing-the-future-ikeuchi-collab-info), [hypebeast](https://hypebeast.com/2023/2/lamborghini-60th-anniversary-chasing-the-future-ikeuchi-collab-info) ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 83% | Activity: 38% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Cyberpunk-themed Luxury Cars:** Designing futuristic mechanical displays and decals on luxury cars provides an opportunity for disrupting the car customization industry. - **Collaboration Between Luxury Brands and Contemporary Artists:** Strategic partnerships between brands in the luxury sector like Lamborghini and contemporary artists like Ikeuchi Hiroto create innovative and futuristic art pieces. - **Incorporation of High-tech Features with Luxury Cars:** The collaboration between Lamborghini and Ikeuchi Hiroto incorporates high-valued computer pieces with traditional automotive elements which may disrupt the luxury car manufacturing industry through tech innovations. ### Industries Being Reshaped - **Luxury Automotive Manufacturing Industry:** Futuristic Luxury Car designs and themes provide unique opportunities for luxury automotive manufacturing brands to attract the attention of younger and tech savvy customers. - **Luxury Fashion and Art Industry:** Collaborations between luxury automotive manufacturing brands and artists help to create pieces that highlight luxury through designing futuristic and exclusive pieces. - **Customization and Personalization Industry:** The Luxury Car customization and Personalization industry can benefit from integrating futuristic elements and tech innovations to cater to the tastes of luxury car enthusiasts. ## Related on Trend Hunter - [Retro-Futuristic Sports Cars](https://www.trendhunter.com/trends/delorean-cyberpunk-concept.md) - [Rear-Wheel Drive Supercars](https://www.trendhunter.com/trends/huracan-tecnica.md) - [Retro-Futuristic Sports Cars](https://www.trendhunter.com/trends/nebula-928.md) - [Concept-Inspired Sports Cars](https://www.trendhunter.com/trends/lamborghini-huracan-sterrato.md) - [Collaboration Supercar-Inspired Bikes](https://www.trendhunter.com/trends/exploro-racemax-x-huracn-sterrato.md) - [Luxury Auto-Branded Fashion Lines](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini.md) - [Dystopian Electric Vehicles](https://www.trendhunter.com/trends/upfit-cyberpunk-tactile.md) - [Collaboration Sports Car Laptops](https://www.trendhunter.com/trends/razer-blade-16-x-automobili-lamborghini-edition.md) - [Gaming-Inspired Vehicle Concepts](https://www.trendhunter.com/trends/electric-subcompact-suv.md)