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# Video Game-Themed Running Shoes
adidas Launches the Cyberpunk 2077 X9000L4 with Hi-Tech Details

By Amy Duong | Published 2020-09-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cyberpunk-2077-x9000l4
References: [highsnobiety](https://www.highsnobiety.com/p/cyberpunk-2077-adidas-x9000l4-release-date-price/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+highsnobiety%2Frss+%28Highsnobiety.com+-+Online+Streetwear+Magazine%29)

[adidas Originals](https://www.trendhunter.com/trends/box-shoe) recently unveiled the Cyberpunk 2077 X9000L4 sneaker model, which as suggested by its namesake, is inspired by the [video game](https://www.trendhunter.com/trends/shadow-classic-clog). The collaborative work was officially debuted by solebyjc on [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk), a sneaker insider with the news.

The silhouette is rooted in the brand's own X9000L4, which is a hi-tech model that is designed for the purpose of running. It is now detailed with floating triangular graphics with supportive makeup throughout to deliver function and style. The outsole has a treaded pattern that is influenced by computer generated data for a digital theme to translate throughout the entire silhouette. The patterning upper is also complete with additional branding accents reading both "Cyber" and "Punk."

Image Credit: Sole by JC

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 77% | Activity: 69% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Video Game-themed Sneakers:** Opportunity to collaborate with popular video game franchises and create limited edition sneaker collections.
- **Hi-tech Running Shoes:** Potential to integrate advanced technology, such as data analytics and augmented reality, into running shoe design for improved performance and user experience.
- **Digital-inspired Silhouettes:** Incorporating digital graphics, LED lights, and interactive elements into sneaker designs to create futuristic and immersive experiences.

### Industries Being Reshaped

- **Sportswear:** Sportswear brands can tap into the growing market of video game enthusiasts by creating and marketing sneakers inspired by popular video games.
- **Gaming:** Collaborating with sneaker brands to launch limited edition video game-themed sneakers can generate excitement and drive engagement among gaming communities.
- **Technology:** Tech companies can explore partnerships with sportswear brands to develop innovative running shoes that merge advanced technology and performance.

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